We are a creative technology studio developing hybrid brand experiences — connecting the physical and digital worlds through immersive activations.
Years of experience
Brand activations
People impacted
Major brands served
We blend technology and creativity to build experiences that place your audience inside your brand.
We transform your brand narrative into a captivating immersive digital experience. Visitors discover the brand's story and characters in an engaging, unforgettable way — far beyond a conventional website.
Real actions in public spaces, filmed with hidden cameras, that capture the genuine reaction of real people — and become the brand video that audiences share on their own, without relying on paid media.
Featured case
In partnership with Almap BBDO, we built a machine that read facial expressions during a fragrance review and generated, in real time, a unique artwork through generative artificial intelligence.
Proven track record with major brands, festivals and corporate events across Brazil and Latin America.
We partner with agencies from creative brief through technology development, production and on-site operation. One partner, complete result.
Our activations capture audience data in real time, generating brand insights well beyond the event itself.
Frequently asked questions
XR Studio is a Brazilian creative technology studio founded in 2020, specializing in brand activations with Generative AI, augmented reality (AR), virtual reality (VR), immersive websites and live marketing. In over 5 years, the studio has delivered 100+ activations reaching 4 million people, working with brands such as Google, Heineken, Samsung, SBT, BTG Pactual, Claro, B3 and O Boticário.
An immersive website turns a brand's narrative into an interactive digital journey, using storytelling, cinematic animations, parallax and brand characters. Unlike a standard corporate site, visitors explore the brand's story as an engaging experience. XR Studio created SBT Verso, the digital universe celebrating the 41st anniversary of SBT, one of Brazil's largest TV networks — a fully navigable branded world.
Yes. Digital deliverables — immersive websites, virtual tours, 3D worlds, AR filters and Generative AI experiences — are produced remotely for clients anywhere. For physical activations, XR Studio operates across Brazil and Latin America, acting as the local creative-tech partner for global brands activating in the region, handling concept, technology, production and on-site operation.
It is an event or retail experience that uses artificial intelligence to turn the audience into the protagonist of the brand: AI-generated photos and videos in real time, personalized virtual avatars and exclusive AR filters. XR Studio's AI activations have generated over 10,000 images and reached more than 4 million people, while capturing first-party audience data for the brand.
XR Studio offers five service lines: Generative AI activations (real-time photos, videos and avatars), AR, VR and virtual tour experiences, custom games and live marketing for events, immersive websites with interactive storytelling, and stunt marketing — hidden-camera actions designed for organic virality. The studio works end to end: concept, technology, production and on-site operation, with real-time audience data capture.
Contact XR Studio via WhatsApp at +55 11 98910-3353 or by email at contato@xrstudio.com.br with a brief of your idea, campaign or event. The team replies within 24 hours with a personalized, no-commitment proposal. English-speaking briefings are welcome, and remote digital projects are delivered worldwide.
Tell us about your brand, your event or your idea. We'll take it from concept to a fully immersive experience.
Talk to a specialistResponse within 24h · Personalized service · No commitment
