Creative Tech Studio
We create experiences that take brands to new dimensions.
We are XR Studio, a creative technology studio in São Carlos (SP), working across Brazil. We create immersive websites, AI activations, virtual and augmented reality, and live marketing experiences for brands.
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From the first idea to the experience going live.
Your brand in a world to explore. Narratives, interaction and 3D environments on phones, computers and VR headsets.
See immersive websites
Amplify imagination with generative AI. Personalized photos, videos and avatars make every person the star of the experience.
See AI activationsBring your audience inside your brand. Blended realities, worlds to explore and stories to live.
Discover AR & VR
Turn presence into participation. Games and activations that connect people to your brand, from the first touch to the memory that lasts.
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Hardware, software and content built from scratch for your brand. Devices, robotics and experiences that give shape to campaign ideas.
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We create, fund and run our own AI products. Koletai, Dealer Studio and Música em Gestos turn data and interactions into new experiences.
Discover MartechDrag to explore
Why choose XR Studio?
We are specialists with a proven track record with major brands, festivals and corporate events.
We build the project from the start: creation together with agencies, technology, production and on-site operation. One partner, the complete result.
Our activations capture audience data in real time, generating insights for your brand beyond the event.
Your audience creates personalized content and takes the brand experience to social media.
See AI experiences
We create immersive digital experiences with storytelling, animation and brand characters. Every interaction invites visitors to explore, take part and discover.
Featured caseSBT Verso · 41 yearsSee caseYour idea doesn't have to fit a catalog. We create custom electronic devices and generative AI experiences, developing hardware, software and content from scratch — from the first prototype to on-site operation.
From idea to experience
For the campaign with Paulinho da Costa, we turned a Johnnie Walker poster into a touchable surface. By touching the printed congas, drums and cymbals, people created rhythms with their own hands.
We developed sensors hidden behind the paper, electronics and firmware for simultaneous touches and real-time audio — preserving the campaign artwork.
Creativity that makes an impact
Experiences that connect brands and people.
Explore the casesFeatured cases
Try it live
A digital experience for making music with your hands. Computer vision reads gestures in real time and translates them into chords, timbres and expression — without touching anything. It runs right in the browser through the webcam, with all sound synthesized on the fly.
Open the experienceAn everyday expression. A new way to find discounts. XR Studio built all the technology behind Pague Menos Scan, bringing the campaign's interactive experience to life.
See full caseTogether with Almap BBDO, we created a machine that read facial expressions while people reviewed a fragrance and generated, in real time, a unique work of art with generative artificial intelligence.
See full caseFrequently asked questions
XR Studio is a Brazilian creative technology studio founded in 2020 and based in São Carlos (SP), specializing in brand activations with generative AI, augmented reality (AR), virtual reality (VR), immersive websites and live marketing. In more than 5 years it has delivered over 100 activations and reached 4 million people, working with brands such as Google, Heineken, SBT, BTG Pactual, Claro, B3, Samsung and O Boticário.
An immersive website is a digital experience that turns a brand story into an interactive journey, using storytelling, cinematic animation, parallax and brand characters. Unlike a standard corporate website, visitors navigate by discovering the brand story in an engaging, memorable way. XR Studio created, for example, SBT Verso, the digital universe for SBT's 41st anniversary.
It is an experience at an event or point of sale that uses artificial intelligence to make the audience the star of the brand: AI-generated photos and videos in real time, personalized virtual avatars and exclusive augmented reality filters. Across its work, XR Studio has delivered over 100 activations and reached 4 million people. The case studies document the context and technology behind each experience.
Stunt marketing means real-world actions staged in public spaces and filmed with hidden cameras to capture genuine reactions. The result is a brand video with strong potential for organic sharing, without relying on paid media. XR Studio runs this line of work with street actions, urban illusions and reveal videos designed to go viral.
XR Studio develops immersive websites, generative AI activations, AR and VR experiences, live marketing and special projects with custom hardware, software and content. It also runs a martech venture building practice. Projects are created in partnership with brands and agencies, from concept to operation.
Get in touch via WhatsApp at +55 11 98910-3353 or by email at contato@xrstudio.com.br with a brief about your idea or event. The team replies within 24 hours, with personalized, no-commitment service. XR Studio works across Brazil, partnering with advertising agencies and brand marketing teams.
Your creative idea deserves execution to match.
We act as your technology partner to turn ideas into immersive, scalable and unforgettable activations.
Talk to a specialist nowReply within 24 hours | Personalized service | No commitment
Creative technology for brands, from concept to operation.
Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events · AI photos for events · For event agencies · For advertising agencies
