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Heineken
in Rio 2022
Gui Borato
Stage
In partnership with the Atenas agency, we brought the Heineken Robot to Rock in Rio. An activation that integrated cutting-edge technology into Brazil's largest music festival, creating memorable moments for the audience and the brand.
The Robot participated as a VIP guest and its highlight was stepping onto the stage alongside DJ Gui Borato. The robot's presence on stage created a unique moment of intersection between musical performance and technological innovation, broadcast live to thousands of people.
There were two robots: the white one distributed Heineken 0.0 and the green one Heineken Original — visually reinforcing the brand's portfolio with distinct and memorable personalities that enchanted the festival audience.
Two robots with distinct personalities — white for 0.0 and green for Original — creating unique visual impact and reinforcing the brand's portfolio.
Robot on stage alongside DJ Gui Borato creating a viral moment at Brazil's largest festival with an audience of thousands of people.
Beer distribution in a memorable way integrating technology into the consumption ritual and creating a unique experience for participants.
Special status at the festival with strategically programmed appearances to maximize brand visibility and impact at the event.
Actions developed to generate organic content on social media exponentially amplifying the reach of the activation beyond the festival.
First robot to step onto a Rock in Rio stage, marking the festival's history and positioning Heineken at the forefront of entertainment innovation.
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