Immersive experiences for brands

Virtual
reality for
events & brands

Place your audience inside your brand. VR headsets, 360° content, 3D worlds, virtual tours and augmented reality created and run by XR Studio, from the script to the event's last participant.

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Explore VR training Guide: AR or VR?

+4M People impacted

+100 Studio activations

+5 years Of experience

Live VR Experience

Brands that experienced immersion with XR Studio

What we create

Experiences that transport

From the physical world to the digital, we create experiences that place your audience inside your brand.

Virtual Reality Headsets

VR headset activations that transport audiences into worlds built with your brand identity. Unforgettable 360° experience.

Total immersion

Augmented Reality Filters

AR experiences for mobile devices and in-person installations. Audiences interact with virtual brand elements in the real world; the channel is defined for each project.

Phygital

Virtual Tour & 3D Worlds

Interactive virtual environments for your brand accessible from any device. Ideal for launches, showrooms and hybrid events.

360° tour · pricing and cases ↗

Interactive AR Installations

Augmented reality experiences on screens, mirrors and surfaces that transform physical spaces into something magical and unforgettable.

Installation

360° Video & VR Content

Production of immersive 360° videos that tell your brand's story in a cinematic and engaging way. For events and digital campaigns.

Storytelling

Full Production

Development, structure and event operation. We handle everything from the creative concept to the final user experience. You just need to show up.

Turnkey

+100

Studio activations

+4M

People impacted

Years of experience

30+

Brands served

Cases

Worlds we created

See all cases

Participant wearing a virtual reality headset and holding a physical spray gun during the course demonstration.

XR Studio × AIcar Reparos Automotivos

VR Training

A virtual reality automotive painting course jointly developed with AIcar Reparos Automotivos.

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Virtual Reality

Claro Mundos

AR & VR

Milka

Virtual Tour

Arena Neo Química Virtual

Interactive Installation

Banco BV

Interactive Immersion

SBT

VR Education

Enel

Virtual reality for events

How virtual reality works at an event

Virtual reality at events is an activation where people put on a VR headset and step, for a few minutes, into an environment built for the brand: a ride, a simulation, a game or a visit to a place that wouldn't fit in the booth. XR Studio creates the content, brings the hardware and runs the experience from the start to the end of the event.

Capacity

2 to 20 VR headset stations at once, with 2- to 5-minute sessions. To estimate: stations × (60 ÷ minutes per cycle) = people per hour.

Space

When participants walk around, Meta recommends at least 2 m × 2 m (6.5 ft × 6.5 ft) of clear space per headset. Seated or standing takes less. Also plan for queue, briefing and cleaning.

Internet

The content runs installed on the headsets, without depending on the venue network. A connection is only needed to send photos or videos to guests, and we can bring our own.

Operation

Staff on site to guide guests, clean the headsets and manage the queue. After the event, a report on participation and engagement.

Virtual reality formats for events

Format	What for	XR Studio case
Virtual ride with VR headsets	Take people to a place connected to the brand	Milka: a cable car over the Swiss Alps inside a mall
Sports experience	Put people in the middle of the action	Banco BV: on the Skateboarding World Championship track
Educational experience	Teach in a hands-on, interactive way	Enel: saving energy in a virtual home (in Portuguese)
Simulation and training	Practice with no risk and no waste	Automotive painting course with AIcar
Product presentation	Show a product’s features in first person	Saint-Gobain: the windshield seen from the driver’s seat, in the browser or with cardboard viewers
Customizable space	Test colors and furniture before buying	Sodimac: a decorated apartment with built-in shopping
360° virtual tour	Show a real space, at the event or after it	Arena Neo Química, BTG Pactual and Careplus
Multiplatform virtual world	The same experience on headsets, phones and computers	Claro Mundos and other immersive websites

Where to use it: trade shows and booths, launches, malls and points of sale, festivals and sports events, conventions and training. Not sure between AR and VR? Read the guide AR or VR for events.

VR content

Content for virtual reality

The headset is just the window: what people remember is the content. We create custom interactive 3D environments, 360° videos, virtual tours and simulations, with script, art, sound and interaction designed for short, comfortable sessions.

Interactive 3D environments, like the Milka cable car and the Banco BV skate track
Simulations and training, like the AIcar automotive painting course
360° virtual tours of real spaces
Worlds that open on VR headsets and in the browser, from the same link

VR content guide

Banco BV virtual skate park built for the VR headset experience.

Virtual home from the Enel educational experience, with interactive points about saving energy.

Virtual reality automotive painting simulation from the course with AIcar.

Investment

What virtual reality for events costs

XR Studio ranges for AR and VR projects, at October 2026 prices. Each proposal is built by scope after the briefing and covers content, hardware, operation and reporting.

Simple projectBRL 10,000 to 30,000

Lean or off-the-shelf content, a few stations and a short event.

Mid-size projectBRL 30,000 to 60,000

Custom content, interactions and data capture.

Large projectBRL 60,000 to 200,000

Bespoke experience, several stations or several days, full operation and reporting.

360° virtual tours have their own range, BRL 5,000 to 20,000. See what drives a tour's price.

Process

From concept to
total immersion

We create the experience from scratch: from the script to the hardware, from event installation to real-time operation.

Talk to us about your VR project

Briefing & creative concept

We understand the brand's objectives and the event context to create the ideal concept for the immersive experience.

3D development and programming

Our team creates the virtual environment, 3D assets and all the interactive programming for the experience.

Structure and hardware at the event

We supply and install all equipment: VR headsets, screens, computers and support structure.

Operation and report

Team present at the event for operation and support. After the event, we deliver engagement data and metrics.

FAQ

Frequently asked questions

Depending on the configuration, we can operate from 2 to 20 simultaneous VR stations. For larger audiences, we use round-based experiences lasting 2 to 5 minutes each, allowing hundreds of people to be served per hour.

Experiences can be built for mobile devices, screens and event installations. The platform, compatible devices and access method are defined during the briefing, based on the capabilities and rules of each channel.

Yes! We have experience at outdoor events such as music festivals, fairs and activations in public spaces. We adapt the structure and equipment to each type of environment.

For most VR experiences, it's not necessary. The experiences run locally on the headsets. For experiences involving content delivery to the audience (photos, videos), we recommend a stable connection — we can bring our own router if needed.

At XR Studio, AR and VR projects range from BRL 10,000 to 30,000 (simple), BRL 30,000 to 60,000 (mid-size) and BRL 60,000 to 200,000 (large), depending on experience complexity, number of stations and event length. 360° virtual tours cost BRL 5,000 to 20,000. Each proposal is built by scope after the briefing.

It is an activation where people use VR headsets to step, for a few minutes, into an environment built for the brand: a ride, a simulation, a game or a visit to a place that wouldn't fit in the booth. XR Studio creates the content, provides the hardware and runs the experience at the event, with 2 to 20 stations at once and 2- to 5-minute sessions.

It is what participants see and do inside the headset: interactive 3D environments, 360° videos, virtual tours and simulations. XR Studio produces this content to order, like the Milka virtual cable car, the Banco BV skate track and the AIcar automotive painting training.

For experiences where participants walk around, Meta recommends at least 2 m × 2 m (6.5 ft × 6.5 ft) of clear space per Quest headset. Seated or standing experiences take less. Add areas for the queue, briefing and cleaning.

Page updated on October 17, 2026.

Limited schedule — few slots available

Bring immersion to
your next event

Talk now with a specialist and discover how AR and VR can transform your brand's perception.

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Explore the studio

Creative technology for brands, from concept to delivery.

AI activationsPhotos, videos, avatars and generative art for events.Live marketingGames, installations and brand experiences at events and festivals.Special projectsCustom hardware, robotics and interactive objects.

Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events

View all projects · contato@xrstudio.com.br

Virtual reality for events & brands