Place your audience inside your brand. VR headsets, 360° content, 3D worlds, virtual tours and augmented reality created and run by XR Studio, from the script to the event's last participant.
Explore VR training Guide: AR or VR?
Brands that experienced immersion with XR Studio
From the physical world to the digital, we create experiences that place your audience inside your brand.
VR headset activations that transport audiences into worlds built with your brand identity. Unforgettable 360° experience.
Total immersionAR experiences for mobile devices and in-person installations. Audiences interact with virtual brand elements in the real world; the channel is defined for each project.
PhygitalInteractive virtual environments for your brand accessible from any device. Ideal for launches, showrooms and hybrid events.
360° tour · pricing and cases ↗Augmented reality experiences on screens, mirrors and surfaces that transform physical spaces into something magical and unforgettable.
InstallationProduction of immersive 360° videos that tell your brand's story in a cinematic and engaging way. For events and digital campaigns.
StorytellingDevelopment, structure and event operation. We handle everything from the creative concept to the final user experience. You just need to show up.
TurnkeyStudio activations
People impacted
Years of experience
Brands served
Virtual reality at events is an activation where people put on a VR headset and step, for a few minutes, into an environment built for the brand: a ride, a simulation, a game or a visit to a place that wouldn't fit in the booth. XR Studio creates the content, brings the hardware and runs the experience from the start to the end of the event.
2 to 20 VR headset stations at once, with 2- to 5-minute sessions. To estimate: stations × (60 ÷ minutes per cycle) = people per hour.
When participants walk around, Meta recommends at least 2 m × 2 m (6.5 ft × 6.5 ft) of clear space per headset. Seated or standing takes less. Also plan for queue, briefing and cleaning.
The content runs installed on the headsets, without depending on the venue network. A connection is only needed to send photos or videos to guests, and we can bring our own.
Staff on site to guide guests, clean the headsets and manage the queue. After the event, a report on participation and engagement.
| Format | What for | XR Studio case |
|---|---|---|
| Virtual ride with VR headsets | Take people to a place connected to the brand | Milka: a cable car over the Swiss Alps inside a mall |
| Sports experience | Put people in the middle of the action | Banco BV: on the Skateboarding World Championship track |
| Educational experience | Teach in a hands-on, interactive way | Enel: saving energy in a virtual home (in Portuguese) |
| Simulation and training | Practice with no risk and no waste | Automotive painting course with AIcar |
| 360° virtual tour | Show a real space, at the event or after it | Arena Neo Química, BTG Pactual and Careplus |
| Multiplatform virtual world | The same experience on headsets, phones and computers | Claro Mundos and other immersive websites |
Where to use it: trade shows and booths, launches, malls and points of sale, festivals and sports events, conventions and training. Not sure between AR and VR? Read the guide AR or VR for events.
The headset is just the window: what people remember is the content. We create custom interactive 3D environments, 360° videos, virtual tours and simulations, with script, art, sound and interaction designed for short, comfortable sessions.
XR Studio ranges for AR and VR projects, at October 2026 prices. Each proposal is built by scope after the briefing and covers content, hardware, operation and reporting.
Lean or off-the-shelf content, a few stations and a short event.
Custom content, interactions and data capture.
Bespoke experience, several stations or several days, full operation and reporting.
360° virtual tours have their own range, BRL 5,000 to 20,000. See what drives a tour's price.
We create the experience from scratch: from the script to the hardware, from event installation to real-time operation.
Talk to us about your VR projectWe understand the brand's objectives and the event context to create the ideal concept for the immersive experience.
Our team creates the virtual environment, 3D assets and all the interactive programming for the experience.
We supply and install all equipment: VR headsets, screens, computers and support structure.
Team present at the event for operation and support. After the event, we deliver engagement data and metrics.
Talk now with a specialist and discover how AR and VR can transform your brand's perception.
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