Immersive experience
Virtual reality goggles
Swiss Alps virtualized
Brand launch in Brazil
Project Description
We created a virtual cable car inside a shopping mall that offers — through VR goggles — a journey through the Swiss Alps. It is a fully immersive experience that allows visitors to travel through the Swiss Alps via a cable car ride.
During the journey it is possible to see rivers and mountains, and the tour ends inside the Milka house — the birthplace of the brand.
The Milka project was created for the brand's launch in Brazil. Audiences attending a specific movie screening were gifted a Milka chocolate bar, creating a powerful sensory connection between brand and experience.
What made the experience unique
What was developed
- Immersive consumer journey with VR goggles
- Unique brand experience for the Brazil launch
- Introduction of the Milka brand to the Brazilian audience
- Virtual reality experience inside a shopping mall
Project Info
Project Gallery
How the experience worked
VR Goggles
Full experience in virtual reality goggles, transporting visitors to the Swiss Alps without leaving the shopping mall.
Virtual Cable Car
Immersive journey through the Swiss Alps with rivers, mountains and arrival at the Milka house — a complete 360° trip.
Brand Activation
Strategic Milka brand launch in Brazil connecting the immersive experience to chocolate distribution for the audience.
Milka Virtual Cable Car
What was the Milka virtual cable car?
A virtual reality experience created by XR Studio for Milka's launch in Brazil. In a shopping mall, people put on VR headsets and rode a cable car through the Swiss Alps, the brand's birthplace.
What did people see during the ride?
Rivers and mountains of the Swiss Alps, in 360°. The ride ended inside the Milka house.
How did the activation connect to the chocolate?
Besides the VR experience, people who went to see a movie in a specific theater got a Milka chocolate bar.
Does virtual reality work in malls and retail spaces?
Yes. With VR headsets, the experience takes people somewhere else without leaving the space. See virtual reality and the guide AR or VR for events.
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Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events