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Case — Brazil Launch

Milka
Virtual Cable Car

Virtual Reality VR Goggles Immersive Experience
Client: Milka
Virtual Reality
360°

Immersive experience

VR

Virtual reality goggles

Alps

Swiss Alps virtualized

1

Brand launch in Brazil

About the project

Project Description

We created a virtual cable car inside a shopping mall that offers — through VR goggles — a journey through the Swiss Alps. It is a fully immersive experience that allows visitors to travel through the Swiss Alps via a cable car ride.

During the journey it is possible to see rivers and mountains, and the tour ends inside the Milka house — the birthplace of the brand.

The Milka project was created for the brand's launch in Brazil. Audiences attending a specific movie screening were gifted a Milka chocolate bar, creating a powerful sensory connection between brand and experience.

Highlight

What made the experience unique

This approach transforms the purchase journey into a consumption experience through audience interaction — virtually transporting Brazilians to the Swiss Alps, the birthplace of the Milka brand.
Delivered solutions

What was developed

  • Immersive consumer journey with VR goggles
  • Unique brand experience for the Brazil launch
  • Introduction of the Milka brand to the Brazilian audience
  • Virtual reality experience inside a shopping mall

Project Info

Client Milka
Category Virtual Reality
Platform VR Goggles
Tags VR · Immersive · Alps
I want something like this
Photos

Project Gallery

Milka Virtual Cable Car — Experience
Milka Virtual Cable Car — VR Goggles
Milka Virtual Cable Car — Swiss Alps
Milka Virtual Cable Car — Immersion
Milka Virtual Cable Car — Journey
Milka Virtual Cable Car — Launch
Technology & Execution

How the experience worked

VR Goggles

Full experience in virtual reality goggles, transporting visitors to the Swiss Alps without leaving the shopping mall.

Virtual Cable Car

Immersive journey through the Swiss Alps with rivers, mountains and arrival at the Milka house — a complete 360° trip.

Brand Activation

Strategic Milka brand launch in Brazil connecting the immersive experience to chocolate distribution for the audience.

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