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Creative technology for brands

Generative AI
Activations
at Events

Turn your audience into the protagonist of your brand. AI-powered photos, videos and personalized experiences in real time — content that goes viral.

Send a Brief See cases
+4M People impacted
+100 Activations delivered
+5 years Of experience
Generative AI Activation - XR Studio
Real-time AI
Retail Tech Award 2024

Brands that trusted XR Studio

BTG Pactual
Claro
B3
SBT
Avenue
Google
Milka
Heineken
BTG Pactual
Claro
B3
SBT
Avenue
Google
Milka
Heineken
What we do:

Brand Experience

Every activation is crafted to surprise, engage and generate content that audiences want to share.

AI Photos & Videos

The audience transforms into incredible characters with real-time generative AI. Personalized content they take home and share.

Viral

Augmented Reality Filters

Exclusive AR filters for your brand on Instagram, TikTok and in-person activations. Digital experience seamlessly integrated with the physical event.

Phygital

Virtual Avatars

Personalized digital versions of the audience wearing your brand's identity. An unforgettable memento that connects people to the brand.

Personalized

Live Generative Art

Interactive installations that create art in real time based on audience interactions. Visually stunning for your booth or event.

Installation

Real-Time Data

Every interaction captures audience data: profiles, preferences, contacts. Real insights about your audience beyond the event.

Data-driven

Full Production

We handle everything: creative concept, technology, event structure and operations. You just focus on making your brand shine.

Turnkey
+100

Activations delivered

+4M

People impacted

5+

Years of experience

10k+

Images generated

Cases

Activations that went viral

See all cases
Lindt at Baile da Vogue - AI Activation

AI Activation

Lindt at Baile da Vogue
DJ DeeDee Beatz - The Avatar Era

Virtual Avatars

DJ DeeDee Beatz — The Avatar Era
Chevrolet Hands Talk - AI Activation

AI Activation

Chevrolet Hands Talk
Process

How it works
in practice

From brief to event operations, we take care of everything.

Learn more
1

Brief & Creative Tech Concept

From the brief we define the tech architecture of the project to align with the agency's creative concept.

2

Development & Production

Our team develops the technology, design and all the necessary structure for the event day.

3

Event Operations

We are present at the event with a specialized team to ensure everything runs perfectly.

4

Report & Data

After the event, we deliver a full report with data, metrics and generated content.

Frequently asked questions

Get your answers

We recommend a minimum of 2 weeks to ensure quality. In some cases we can accommodate shorter timelines — contact us so we can evaluate your needs.
Yes! We have delivered activations at music festivals, corporate events, product launches, trade shows, concerts and much more. Each project is tailored to the event context.
Yes! We serve all of Brazil. We have delivered activations in Rio de Janeiro, Belo Horizonte, Brasília, Recife and many other cities.
Depending on the setup, we can serve from 200 to over 2,000 people per hour. We scale the structure according to your event's expected audience.
Yes! The audience can receive photos, videos and generated content via QR Code, WhatsApp, email or through a custom platform. This amplifies the brand's reach on social media.
Limited slots for upcoming events

Ready to create an
unforgettable experience?

Talk to an XR Studio specialist now and receive a personalized proposal for your event.

Get a proposal now

Response within 2 hours  |  No commitment  |  Personalized proposal