Generative AI
Activations
at Events
Turn your audience into the protagonist of your brand. AI-powered photos, videos and personalized experiences in real time — content that goes viral.
Brands that trusted XR Studio
AI activation formats
An AI activation is a brand experience in which artificial intelligence creates personalized content for each participant on the spot, such as a photo, video, avatar, artwork or card, based on the person’s image, movements or answers. XR Studio creates and runs these activations at events, booths and campaigns across Brazil.
Every activation is crafted to surprise, engage and generate content that audiences want to share.
AI Photos & Videos
The audience transforms into incredible characters with real-time generative AI. Personalized content they take home and share.
ViralAugmented Reality Filters
Branded AR filters and experiences for screens, mobile devices and in-person activations. The distribution channel is defined for each project.
PhygitalVirtual Avatars
Personalized digital versions of the audience wearing your brand's identity. An unforgettable memento that connects people to the brand.
PersonalizedLive Generative Art
Interactive installations that create art in real time based on audience interactions. Visually stunning for your booth or event.
InstallationReal-Time Data
Every interaction captures audience data: profiles, preferences, contacts. Real insights about your audience beyond the event.
Data-drivenFull Production
We handle everything: creative concept, technology, event structure and operations. You just focus on making your brand shine.
TurnkeyActivations delivered
People impacted
Years of experience
Images generated
AI experiences in action
What people do and what they take home
An AI activation starts with something the participant gives (a photo, answers, gestures or facial expressions) and returns content created for that person. The table sums up the formats XR Studio has delivered at brand events.
| Format | What the participant does | What they receive | Cases |
|---|---|---|---|
| AI photo | Takes a photo. The AI builds a scene, character or composite from the image. | Photo or video via QR Code, or a print on the spot. | Foto IA Express, RAM Rampage |
| AI avatar | Takes a photo, and the AI draws an illustration that keeps the person’s recognizable features. | Avatar printed as a sticker for the event badge. | Google Brazil |
| AI quiz | Takes a photo at the kiosk and answers questions that shape their profile. | Personalized card on screen, via QR Code and printed. | Jeep Avenger |
| Motion to video | Moves in front of the installation while the AI captures their gestures. | Particle video via QR Code, ready for Instagram. | Leap Motor |
| Emotion to art | Tries a fragrance while the camera reads facial micro-expressions. | A one-of-a-kind artwork generated from their emotional map, printed. | O Boticário |
| Computer vision | Shows their outfit or hands to the camera. | A chocolate matched to the outfit’s colors, or the band Melim’s music video in Brazilian Sign Language. | Lindt, Chevrolet Hands Talk |
| Virtual character | Follows a hyper-realistic avatar that creates music with AI. | Tracks and content from the character, made with artists. | DJ DeeDee Beatz |
For AI photos and videos in a ready-made format for events, booths and internal campaigns, see Foto IA Express (page in Portuguese). Kiosks, LED walls, printing and the number of stations are scoped for each project.
AI activations for corporate events
At conventions, client meetings, trade shows and year-end parties, an AI activation turns employees and guests into the main characters and delivers content tied to the company’s message. The format starts from the event’s objective.
Conventions and team meetings
Themed AI portraits place employees inside the theme of the convention or internal campaign. Foto IA Express delivers a photo or video via QR Code, with no app to install.
Year-end parties and internal campaigns
Every guest takes home a personalized keepsake of the celebration, digital or printed. In culture initiatives and company milestones, the team itself becomes the campaign content.
Events with badges
In the Google Brazil case, each visitor’s photo became an AI avatar printed as a badge sticker: a functional item that also got attendees talking.
Client and partner events
For Google’s Black Friday season, with the agency Hands, a simulator showed Google’s AI as the copilot of a digital campaign for advertising agencies. The activation explains the product while it entertains.
What to align in a corporate event brief
- Number of guests and peak times, such as coffee breaks between sessions.
- Convention or internal campaign theme and the visual identity to follow.
- Digital delivery via QR Code, on-site printing, or both.
- Registration, image-use consent and how long files stay available.
For games and gamification at the same kind of event, see interactive games for brands.
How it works
in practice
From brief to event operations, we take care of everything.
Learn moreBrief & Creative Tech Concept
From the brief we define the tech architecture of the project to align with the agency's creative concept.
Development & Production
Our team develops the technology, design and all the necessary structure for the event day.
Event Operations
We are present at the event with a specialized team to ensure everything runs perfectly.
Report & Data
After the event, we deliver a full report with data, metrics and generated content.
Get your answers
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Plan your project
An AI activation starts with your event.
XR Studio develops AI experiences for brands and agencies, from concept to on-site operation. The format and setup depend on the audience, the venue and the intended interaction.
- Experience format
- Personalized photos and videos, AI quizzes, avatars or motion interaction. Start with what each participant will do and receive.
- Setup and operation
- Equipment, connectivity, space, interaction stations and staffing are scoped for the project. These requirements need to be agreed before production.
- Brief and proposal
- Share the date, city, expected audience, objective and brand references. This information helps us assess feasibility, schedule and investment.
How much does an AI event activation cost?
The investment depends on the format, customization, equipment, event duration and operation. The proposal should specify these deliverables and any required integrations.
How do you choose between photos, quizzes and motion interaction?
A photo starts with the participant’s image; a quiz uses their answers to personalize the result; motion interaction turns gestures into content. The Jeep Avenger and Leap Motor cases show two of these journeys in action.
Can the experience include registration and lead capture?
Registration, collected fields, participant permission and integrations are defined in the scope. Participation and content sharing should follow a clear journey for the audience.
Ready to create an
unforgettable experience?
Talk to an XR Studio specialist now and receive a personalized proposal for your event.
Get a proposal nowResponse within 2 hours | No commitment | Personalized proposal
Explore the studio
Creative technology for brands, from concept to delivery.
Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events