Creative technology for brands

Generative AI
Activations
at Events

Turn your audience into the protagonist of your brand. AI-powered photos, videos and personalized experiences in real time — content that goes viral.

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+4M People impacted

+100 Activations delivered

+5 years Of experience

Real-time AI

What we do:

Brand Experience

Every activation is crafted to surprise, engage and generate content that audiences want to share.

AI Photos & Videos

The audience transforms into incredible characters with real-time generative AI. Personalized content they take home and share.

Viral

Augmented Reality Filters

Branded AR filters and experiences for screens, mobile devices and in-person activations. The distribution channel is defined for each project.

Phygital

Virtual Avatars

Personalized digital versions of the audience wearing your brand's identity. An unforgettable memento that connects people to the brand.

Personalized

Live Generative Art

Interactive installations that create art in real time based on audience interactions. Visually stunning for your booth or event.

Installation

Real-Time Data

Every interaction captures audience data: profiles, preferences, contacts. Real insights about your audience beyond the event.

Data-driven

Full Production

We handle everything: creative concept, technology, event structure and operations. You just focus on making your brand shine.

Turnkey

Process

How it works
in practice

From brief to event operations, we take care of everything.

Learn more

Brief & Creative Tech Concept

From the brief we define the tech architecture of the project to align with the agency's creative concept.

Development & Production

Our team develops the technology, design and all the necessary structure for the event day.

Event Operations

We are present at the event with a specialized team to ensure everything runs perfectly.

Report & Data

After the event, we deliver a full report with data, metrics and generated content.

Frequently asked questions

Get your answers

We recommend a minimum of 2 weeks to ensure quality. In some cases we can accommodate shorter timelines — contact us so we can evaluate your needs.

Yes! We have delivered activations at music festivals, corporate events, product launches, trade shows, concerts and much more. Each project is tailored to the event context.

Yes! We serve all of Brazil. We have delivered activations in Rio de Janeiro, Belo Horizonte, Brasília, Recife and many other cities.

Depending on the setup, we can serve from 200 to over 2,000 people per hour. We scale the structure according to your event's expected audience.

Yes! The audience can receive photos, videos and generated content via QR Code, WhatsApp, email or through a custom platform. This amplifies the brand's reach on social media.

Plan your project

An AI activation starts with your event.

XR Studio develops AI experiences for brands and agencies, from concept to on-site operation. The format and setup depend on the audience, the venue and the intended interaction.

Experience format: Personalized photos and videos, AI quizzes, avatars or motion interaction. Start with what each participant will do and receive.
Setup and operation: Equipment, connectivity, space, interaction stations and staffing are scoped for the project. These requirements need to be agreed before production.
Brief and proposal: Share the date, city, expected audience, objective and brand references. This information helps us assess feasibility, schedule and investment.

How much does an AI event activation cost?

The investment depends on the format, customization, equipment, event duration and operation. The proposal should specify these deliverables and any required integrations.

How do you choose between photos, quizzes and motion interaction?

A photo starts with the participant’s image; a quiz uses their answers to personalize the result; motion interaction turns gestures into content. The Jeep Avenger and Leap Motor cases show two of these journeys in action.

Can the experience include registration and lead capture?

Registration, collected fields, participant permission and integrations are defined in the scope. Participation and content sharing should follow a clear journey for the audience.

Limited slots for upcoming events

Ready to create an
unforgettable experience?

Talk to an XR Studio specialist now and receive a personalized proposal for your event.

Get a proposal now

Response within 2 hours | No commitment | Personalized proposal

Generative AI
Activations
at Events