AI activation · Festival Interlagos
Jeep Avenger.
Your answers reveal a new superpower.
An experience designed to discover the hero in everyone. At Festival Interlagos, Jeep Avenger invited visitors to answer a quiz and receive a special card created by our AI.
The experience
A few questions. A card of your own.
Each participant’s choices became the starting point for a personalized experience. AI created a card showing their superpowers, connecting each person’s profile to the Jeep Avenger universe.
Visitors followed the process on the kiosk and discovered their result. The experience ended with access to the card via QR code and a printed version to take away.
Step into the experience
The participant starts the interaction at the kiosk and takes a photo.
Answer the quiz
A few questions help reveal the characteristics that shape the participant’s profile.
Discover your superpowers
AI creates the personalized card. The result appears on screen with a QR code and a print option.
XR Studio’s contribution
We developed the AI experience connecting quiz answers to the creation of a personalized superpower card, bringing Jeep Avenger’s interaction with its audience to life.
From touch to card
The experience in action.
Stills extracted from the activation video.
Project details
A quiz that becomes personal content.
At Festival Interlagos, the Jeep Avenger experience with agency Guia Mkt connected photos, answers and AI to create superpower cards. XR Studio developed the AI experience.
- Participation
- Visitors start at the kiosk, take a photo and answer the quiz questions.
- Content delivery
- AI creates a personalized card, displayed on screen and available through a QR code and as a printed version.
- XR Studio’s role
- Development of the experience connecting each participant’s answers to the creation of their superpower card.