AI activation · Movement into particles
Leap Motor.
Your movement becomes art.
For Leap Motor, we created an experience in which AI captures visitors’ movements and turns them into a video of connected particles. Every gesture shapes personal content, ready to share on Instagram.
The experience
The body creates. The particles connect.
Participants move in front of the installation while AI captures their gestures. The experience then generates a video that represents their movements through connections between particles.
A QR code lets participants download the video to their phone. The result is ready to share on Instagram, extending the brand experience into each participant’s own content.
Make your move
Visitors interact in front of the installation, using their own gestures as the starting point.
Watch the connections come to life
AI transforms the captured movement into a video of connected particles.
Download and share
Participants scan the QR code, download their video and can share it on Instagram.
XR Studio’s contribution
We developed the AI experience that turns captured movements into particle videos, connecting audience participation to content delivery via QR code.
From movement to sharing
The experience in action.
Stills extracted from the activation video.
Project details
Movement as the starting point of the activation.
For Leap Motor and agency Guia MKT, XR Studio developed the AI experience that turns audience movements into particle videos.
- Participation
- Visitors move in front of the installation. Their gestures shape the particle connections in the video.
- Content delivery
- Participants access their video through a QR code, download it to their phone and can share it on Instagram.
- XR Studio’s role
- Development of the AI experience, connecting motion capture to content generation and delivery.
FAQ
Leap Motor and AI
What was the Leap Motor activation?
With the agency Guia MKT, XR Studio created an experience where AI captures people’s movements in front of the installation and turns them into a video of connected particles.
How do participants get the video?
At the end, a QR Code on the screen lets them download the video to their phone, ready to share on Instagram.
What did XR Studio develop?
The AI experience that connects motion capture to the particle video generation and to content delivery via QR Code.
What other AI activations did XR Studio create with Guia MKT?
The Google Brazil avatars, the Jeep Avenger quiz and the RAM Rampage AI photo, the last two at Festival Interlagos.