Case · AI activation
Personalized avatar.
Each attendee received a unique version of themselves as a sticker for their event badge.
The experience
From portrait to sticker in just a few moments.
For this Google Brazil activation, we created an experience that transformed each attendee into a personalized avatar. Starting with a photo, artificial intelligence generated an illustrated version of the person, ready to become a sticker.
The result was produced during the event and applied to the attendee's badge. A functional item gained personality, sparked conversations among guests and became a personal keepsake from the experience.
Attendee photo
The experience captured the image used as the basis for personalization.
AI-generated avatar
The system turned the portrait into a unique illustration while preserving recognizable features.
Sticker on the badge
The avatar was prepared for printing and applied to the attendee's event badge.
Technology created by XR Studio
We developed the AI avatar generation workflow and the personalization system that connected the digital experience to the physical sticker.