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Live Marketing
Case — Live Marketing

Chevrolet
Hands Talk

Live Marketing Inclusion Sign Language Music
Client: Chevrolet
Category: Live Marketing
1

Online System

Melim

Partner Band

WMc
CANN

Agency Partnership

BSL

Social Inclusion

About the project

Music accessible for everyone

Together with agency WMcCANN, we built an online system that recognized when people showed their hands to the camera.

The system automatically transformed the Melim music video into a Brazilian Sign Language (LIBRAS) version, making music accessible for all.

The system was hosted on the Chevrolet website, available for access at any time.

Activation Differentiator This approach was important because, beyond offering a playful experience, it provided inclusion for the hearing-impaired audience — making Melim's music accessible to everyone.
What we delivered

Solutions developed

  • Playful experience
  • Social inclusion
  • Connection between technology and music
  • Engagement with the hearing-impaired audience

Project Details

ClientChevrolet
Partner AgencyWMcCANN
CategoryLive Marketing
TagsSign Language · Music · Inclusion
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Project highlights

Chevrolet Hands Talk 1
 Chevrolet Hands Talk 2
 Chevrolet Hands Talk 3
 Chevrolet Hands Talk 4
 Chevrolet Hands Talk 5
 Chevrolet Hands Talk 6
Technology & Impact

How the experience was built

Hand Recognition

Computer vision system that detected hand gestures in real time to trigger the sign language translation.

Sign Language Video

Automatic transformation of the Melim music video into a version with full LIBRAS (Brazilian Sign Language) translation.

Social Inclusion

Chevrolet's concrete first step toward making entertainment accessible for people with hearing impairments.

Always Online

System hosted on the Chevrolet website, ensuring continuous access even after the event.

Innovative Technology

Integration of gesture recognition AI with real-time video processing.

Social Impact

Action that generated positive repercussion and showed Chevrolet's commitment to diversity and inclusion.

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