What a 360° virtual tour is
A 360° virtual tour is a navigable environment built from 360° photos or 3D modeling. Visitors choose where to look and where to go by clicking navigation points. Along the route, interactive hotspots open text, images, videos and links, such as booking a visit, buying a ticket or contacting the team.
For a business, the tour works as a guided visit that's always open: clients see the space before they arrive, candidates see where they'll work and partners visit the operation without traveling.
What a professional virtual tour costs in Brazil
360° virtual tour at XR Studio
BRL 5,000 to 20,000
Depending on project size · October 2026 prices · tailored quote after the briefing
Where each project falls within the range depends on scope. The table shows what keeps a tour near the bottom and what moves it toward the top:
| Factor | Closer to BRL 5,000 | Closer to BRL 20,000 |
|---|---|---|
| Areas | A few areas, short route | Many areas, long route or several zones |
| Technique | 360° photography of an existing space | 3D modeling of a space under construction, in design or inaccessible |
| Interactivity | Navigation and hotspots with text and images | Videos, audio, journeys, calls to buy or book |
| Access | Browser on phone and computer | Also on VR headsets, in more than one language |
| Branding | Standard interface with the brand applied | Custom interface and script |
| Capture | One address, one visit | Several sites or cities |
When a project goes beyond a tour, such as a 3D world with narrative and gamification or a journey integrated with sales, it becomes an immersive website or a virtual reality experience, and XR Studio quotes it by scope.
What drives the price of a virtual tour
1. Scope and number of areas
Each area is a scene: it has to be captured or modeled, processed and connected to the route. A clinic with a reception and two rooms is a different project from a multi-floor headquarters. Decide up front which spaces tell the story you want to show; not every area needs to be in it.
2. Technology: 360° photography or 3D modeling
360° photography records a space that already exists, faithfully and quickly. 3D modeling builds the environment from floor plans and references: it's the route for real estate launches, plants under construction, restricted areas or settings the brand wants to fully control. The two can also be combined in the same tour.
3. Level of interactivity
The simplest tour only lets people navigate. Each layer from there adds work and value: hotspots with text and images, video and audio along the route, calls to action (WhatsApp, booking, purchase) and full journeys, as at Arena Neo Química, where fans pick their seat before buying a ticket.
4. Access and distribution
The tour can be published on its own link, embedded on the company website, promoted by QR code on printed materials and opened on VR headsets at events and stores. Versions in other languages and VR headset access are part of the scope.
5. Branding, script and content
A branded interface, hotspot copy, voice-over and supporting videos make the tour clearer and closer to the company's communication. The more content created from scratch, the larger the scope.
6. Capture logistics
A single address is captured in one visit. Several sites, different cities or capture outside business hours add travel and staff costs.
Costs that show up later
Ask the supplier where the tour is hosted and for how long, how much it costs to update an area that changed and who keeps the final files. These items rarely appear in the first quote and matter over the years.
How to create an immersive virtual tour for your business
- Define the goal and audience. Selling, welcoming clients, recruiting, training or showing the operation to partners. The goal shapes the route and the calls to action.
- Choose the areas and the route. List the stops, the order of the route and what each one needs to show.
- Choose the technique. 360° photography for existing spaces; 3D modeling for what doesn't exist yet or can't be photographed.
- Prepare the space. Tidiness, lighting, who can appear on camera and image-use permissions.
- Build the interactivity. Information hotspots, videos, links and calls to action in the right places along the route.
- Publish. Its own link, a page on your site, QR codes and, where it makes sense, VR headsets at events and stores.
- Measure. Visits, time on tour, most-clicked hotspots and leads generated from the tour.
XR Studio handles every step: concept, capture or modeling, development, launch and support.
XR Studio virtual tour cases
BTG Pactual
A tour of the bank's offices, workspaces and rooftop. Clients get to know the headquarters from anywhere.
See case ↗
Careplus
An immersive clinic visit with hotspots on what sets it apart, on the web or with a VR headset (case in Portuguese).
See case ↗
Arena Neo Química
Locker rooms, VAR room, broadcast booth and boxes. Fans choose their seat before buying a ticket.
See case ↗
DMC Medical
A virtual tour of the factory: four buildings reached from a menu, a 3D map of the complex and navigation starting at reception.
Open the tour ↗Where a virtual tour pays off
| Industry | What for | Example |
|---|---|---|
| Banks and offices | Client relationships, transparency and talent attraction | BTG Pactual |
| Healthcare and clinics | Showing the space before the first visit and highlighting what sets it apart | Careplus |
| Sports and entertainment | Behind the scenes, fan experience and ticket sales | Arena Neo Química |
| Real estate and developers | Virtual show units and off-plan sales, with 3D modeling | — |
| Industry | Showcasing the plant, technical visits without travel and onboarding new employees | DMC Medical |
| Hospitality, tourism and events | Seeing rooms, halls and venues before booking | — |
| Education | Showing the campus to prospective students and families | — |
Virtual tour, 360° video or immersive website?
The three formats show up together in quotes, but they solve different problems.
| Criterion | 360° virtual tour | 360° video | Immersive website |
|---|---|---|---|
| Navigation | Free movement between areas | Fixed path, start to finish | Free movement in a 3D world |
| Based on | A real space (360° photo) or a modeled one | 360° footage | A world created for the brand |
| Interactivity | Information hotspots and links | Low | High: narrative, characters, gamification |
| Best for | Showing a space | Telling a story in sequence | Creating a brand experience |
See also XR Studio's immersive websites and 360° video and VR content.
Virtual tour companies in Brazil: how to choose
The market includes specialized 360° photographers, scanning platforms and creative technology studios. To compare proposals, ask each supplier for:
- Navigable tours from their portfolio, not just videos or images.
- A list of what's included: capture or modeling, assembly, interactivity and launch.
- Where the tour is hosted, for how long and what it costs to keep it online.
- Whether it opens on phones without an app and whether it works on VR headsets.
- Who owns the files and images at the end of the project.
- How visits and clicks will be measured.
- The delivery timeline, with approval stages.
XR Studio is a creative technology studio based in São Carlos, Brazil, serving the whole country. It builds virtual tours from concept to launch, with tailored quotes, and has created projects for BTG Pactual, Careplus, Arena Neo Química and DMC Medical.
Frequently asked questions
How much does a professional 360° virtual tour cost in Brazil?
At XR Studio, a professional virtual tour costs BRL 5,000 to 20,000, depending on project size (October 2026 prices). The price depends on the number of rooms or areas, the technique used to create the scenes (360° photography or 3D modeling), the level of interactivity and the ways people access it, such as browser, phone and virtual reality headset.
How do I create an immersive virtual tour for my business?
Define the goal and audience, choose the areas and the route, decide between 360° photography (existing spaces) and 3D modeling (spaces that don't exist yet), prepare the site for capture, add interactive hotspots with information, videos and links, publish it by link, on your website, via QR code or on VR headsets, and track visits. XR Studio handles every step, from concept to launch.
Which companies create virtual tours in Brazil?
The market includes specialized 360° photographers, scanning platforms and creative technology studios. XR Studio, based in São Carlos, Brazil, serves the whole country and builds virtual tours from concept to launch, with tailored quotes. It has created tours for BTG Pactual, Careplus, Arena Neo Química and DMC Medical. To compare suppliers, ask for navigable tours from their portfolio and confirm what the price includes.
Does a virtual tour work on phones and VR headsets?
Yes. XR Studio's tours open by link in the phone or computer browser, with no app to install. VR headset access is defined in each project: the Careplus clinic tour, for example, can be taken on the web or with a VR headset.
What is the difference between a 360° virtual tour and a 360° video?
In a virtual tour, visitors choose where to go and in what order, and can click interactive hotspots. In a 360° video, they can look in every direction but follow a fixed path from start to finish. A tour is for exploring a space; a video is for telling a story in sequence.
Can you create a virtual tour of a space that doesn't exist yet?
Yes. When a space is under construction, still being designed or can't be photographed, the scenes are created with 3D modeling from floor plans and references. This is the approach used for virtual show units, real estate launches and industrial plants under construction.
What makes a virtual tour more expensive?
More areas, 3D modeling instead of 360° photography, more interactivity (videos, gamification and integrations), VR headset access, versions in other languages and capture across several cities or sites. A tour with a few photographed areas and information hotspots sits near the bottom of the range.
Can a virtual tour be updated later?
Yes. When an area changes, it can be photographed or modeled again and swapped into the route, and hotspots can get new text, videos and links. Agree in the contract who handles updates and where the tour is hosted.
About this page. Written by the team at XR Studio, a creative technology studio based in São Carlos, Brazil, that has built virtual tours, AR and VR experiences, immersive websites and AI activations for brands since 2020. The price range is the one the studio charged in October 2026. See also the guide AR or VR for events.