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Case — Virtual Reality

Arena Neo
Química

Virtual Reality Virtual Tour Immersive Experience Stadium
Client: Arena Neo Química
Category: Virtual Reality
+5

Virtualized Spaces

360°

Virtual Tour

#1

Purchase Journey

★

Unprecedented Experience

About the project

Project Description

We virtualized Arena Neo Química, the stadium of one of the largest fan bases in Brazil.

The virtualized spaces include locker rooms, training rooms, VAR room, broadcast booth and skyboxes.

We combined immersive technologies with experience design to create new consumption journeys for fans.

Differentiator

What made the experience unique

Through this immersive experience, fans can walk through the stadium and virtually choose their seat before buying a ticket — making the purchase decision more confident and engaging.
Delivered solutions

What was developed

  • Immersive experience
  • Purchase journey
  • Fan entertainment
  • Virtual Arena

Project Details

ClientArena Neo Química
CategoryVirtual Reality
TagsVirtualization · Tour · Stadium
I want something like this View experience
Photos

Event Gallery

Arena Neo Química Virtual - Image 1
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Technology & Execution

How the activation worked

360° Tour

Complete stadium walkthrough in virtual reality exploring all exclusive spaces.

Seat Selection

Technology allowing fans to virtually choose their seat before purchasing.

Behind the Scenes

Virtual access to locker rooms, VAR room, broadcast booth and skyboxes.

Purchase Journey

Integrated experience connecting the virtual tour to the ticket-buying process.

Fan Experience

Emotional connection between fans and the club through immersive technology.

Universal Access

Available to anyone anywhere, democratizing access to the stadium experience.

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