Virtualized Spaces
Virtual Tour
Purchase Journey
Unprecedented Experience
Project Description
We virtualized Arena Neo Química, the stadium of one of the largest fan bases in Brazil.
The virtualized spaces include locker rooms, training rooms, VAR room, broadcast booth and skyboxes.
We combined immersive technologies with experience design to create new consumption journeys for fans.
What made the experience unique
What was developed
- Immersive experience
- Purchase journey
- Fan entertainment
- Virtual Arena
Project Details
Event Gallery
How the activation worked
360° Tour
Complete stadium walkthrough in virtual reality exploring all exclusive spaces.
Seat Selection
Technology allowing fans to virtually choose their seat before purchasing.
Behind the Scenes
Virtual access to locker rooms, VAR room, broadcast booth and skyboxes.
Purchase Journey
Integrated experience connecting the virtual tour to the ticket-buying process.
Fan Experience
Emotional connection between fans and the club through immersive technology.
Universal Access
Available to anyone anywhere, democratizing access to the stadium experience.
Arena Neo Química
What is Neo Química Arena Virtual?
A virtual reality tour of Arena Neo Química, the stadium of one of Brazil's largest fan bases, created by XR Studio. More than five spaces were virtualized, and the experience is available to anyone, anywhere.
Which areas of the stadium are in the tour?
Locker rooms, training rooms, the VAR room, the broadcast booth and VIP boxes, plus a 360° walk around the stadium.
How does the tour help sell tickets?
Fans walk around the stadium and virtually choose the seat they want before buying a ticket. The experience connects the tour to the purchase journey.
Does XR Studio virtualize other spaces?
Yes. XR Studio also created virtual tours for BTG Pactual, Careplus and DMC Medical. See 360° virtual tour.
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Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events