XR Studio
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Martech Venture Builder

We create experiences between brands and people.And we build the startups that take them to scale.

XR Studio runs a martech venture building operation: we invest in and fund startups that use AI and immersive experiences to break paradigms in the relationship between brands and people. The thesis comes from five years building brand experiences with AI, AR and VR — over 100 activations, 4 million people. Every encounter between a brand and a person generates context: who the audience is, what it prefers, what makes it decide. The portfolio startups turn that data into the driver of new experiences — at scale, for dozens of brands at once.

See the platforms Discuss the thesis
2platforms live, with paying customers
100+brand experiences created since 2020
4 mipeople have already experienced one
100%conceived, built and operated in-house
The thesis

Execution became a commodity. Context became the asset.

Any AI builds a campaign in seconds. What almost nobody has is the context: for whom, with which argument — and what to learn from the result.

For decades, marketing was a middleman business: the agency that produces, the form that collects, the report that tries to explain. Every step slow and expensive — and with no memory: nothing that worked yesterday improves what goes live tomorrow.

Generative AI broke the first half of that model. Creating art, copy and video became a commodity — any tool does it in seconds. But that only shifted where the value sits: if everyone executes the same, whoever has context wins. Whoever knows the audience, what makes each product sell and the right moment for the next contact.

Context cannot be bought ready-made. It accumulates — in the activation that measures who stopped in front of the brand, in the ad that reveals the argument that converts. That is why it compounds: the more the platform runs, the more accurate it gets, and the harder it is to copy.

That is our thesis: martech companies with AI at the core, born out of the experience between brand and person, turning every interaction into proprietary data — and every data point into the next decision. And because services do not compound but platforms do, we set up a venture building operation: we invest in and fund the startups that fit this thesis, with XR Studio capital, team and technology, and we stay in the operation after launch.

Agency, form and manual process
AI software that decides
Execution as the differentiator
Context as the differentiator
A campaign that ends and disappears
A system that learns from every campaign
Data that dies in a report
Data that drives the next action
Every client starts from scratch
Every client improves the platform
Our investment thesis

We invest in those who break paradigms. Not in those who optimise them.

Generating creative became a commodity — any tool does it in seconds. What cannot be copied is what comes from our origin: AI applied with context, and experiences that put the person inside the brand. Six criteria define what enters the portfolio.

01

Breaks a paradigm

The startup has to make an old process obsolete — not make it faster. The form that becomes a conversation, the agency that becomes an algorithm, the event that becomes a data asset. If the pitch starts with "like X, only better", it is not for us.

02

AI at the core, not as a feature

Conversational AI, generative AI or computer vision — the intelligence has to be the product, not a feature bolted on later. It is what understands the audience, decides the next step and learns from every interaction.

03

Immersion as the language

The experience puts the person inside the brand — AR, VR, physical activation, phygital. It is our origin: over 100 immersive experiences taught us what really brings people closer, and every portfolio startup inherits that repertoire.

04

Proprietary data as the moat

The startup has to accumulate data nobody else has — from the physical world to the digital one, in the same profile. Every campaign, lead and conversion trains the engine, and the position gets harder to copy over time, not easier.

05

Vertical before horizontal

Platforms designed from scratch for a specific market, not a generic tool with an industry template. Deep vertical understanding is what creates the advantage — and what lets a non-technical user operate it alone.

06

Validated in our own operation

The problem was felt in the field, with a real brand and a real audience, before the first commit. And we are not a passive investor: we put in capital, write code, serve customers and answer for the result.

Powered by XR Studio

Two products live. Two layers of context.

Both run the same cycle — experience generates data, data drives the next experience — and each breaks a paradigm. Koletai retires the form: the brand talks to its audience and remembers who it met in the physical world. Dealer Studio retires the agency: an AI learns, ad by ad, what makes each car find its buyer. Both funded, built and operated by XR Studio.

Live · Powered by XR Studio

Koletai

Audience martech · Events, activations and retail

Koletai turns activations, events and physical stores into audience intelligence. Instead of the form nobody wants to fill in, an AI talks to the audience — and never repeats a question it already knows the answer to. In parallel, sensors and cameras measure everyone who walked by, including those who never interacted.

  • Progressive AI data capture — quiz, prize wheel, photo and game formats that build the consumer profile interaction after interaction, with no friction and no form.
  • Anonymous physical sensing — WiFi sensors, optical sensors and counting cameras measure flow, dwell time and hot zones. Processing is local: the image never leaves the device.
  • Heat Score — every interaction and every presence signal scores the profile, showing who is ready to buy and triggering the next step on its own.
  • Automatic activation — data reaches the brand CRM within minutes and the follow-up goes out via WhatsApp, email and paid media while the conversion window is still open.
Visit koletai.com Talk about Koletai
Product numbers
3 minfrom the event to the brand CRM
15–25%follow-up response rate (market: <2%)
5xmore conversion than a generic campaign
100%of the audience measured, including passers-by
Where it fits

Festivals and large events, activations and brand experience, stores and retail, bars and tastings, product launches and digital campaigns — the same profile follows the person across any channel.

Live · Powered by XR Studio

Dealer Studio

AI for automotive retail · From photo to ad in 60s

Dealer Studio turns a car photo taken on a phone into a full campaign in 60 seconds — art, copy and video generated by AI, published to Instagram, Facebook, Google Ads, Webmotors and OLX with one click. No agency, no photographer, no media buyer. What today takes two weeks and costs R$ 3,000 to R$ 10,000 a month.

  • Full AI generation — creative, copy, video and media setup calibrated for the car model, the right buyer and the format of each channel.
  • One-click multichannel publishing — the five main vehicle sales channels in Brazil, straight from the platform, with no middleman.
  • Contextual intelligence that learns — every lead, click and conversion trains the engine: which cars sell with the price up front and which need an emotional angle, model by model, region by region.
  • Zero technical knowledge — if the dealer can send a photo on WhatsApp, they can publish their entire inventory in one morning.
Visit dealerstudio.com.br See the thesis
Product numbers
60sfrom photo to published campaign
10xfaster than an agency
5channels published in one click
30k+vehicle dealers in Brazil
The thesis do produto

It is not one more ad generation tool. It is the context layer of Brazilian automotive retail: infrastructure that learns, at scale, what sells each type of car — and gets more accurate the more it is used.

In the press

The thesis, contada by those who cover the market.

Reportagem da Pequenas Empresas & Grandes Negócios: Com IA que cria anúncios e aprende com os resultados, startup brasileira ataca um mercado de R$ 1,3 trilhão
Pequenas Empresas & Grandes Negócios · Jul 2026

"With AI that creates ads and learns from results, a Brazilian startup takes on a R$ 1.3 trillion market"

PEGN told the Dealer Studio story: from a phone photo to a boosted Instagram ad in 60 seconds, with no agency — and every campaign teaches the next one. It is the thesis of this page, validated in our main product.

Read the article
How we build

From a problem felt in the field to a product live.

Our product funnel does not start in a brainstorm. It starts with a pain we lived through while operating — and it only becomes software after proving the market pays to solve it.

01

Detect in the operation

The problem shows up while serving a real client. We feel the bottleneck before any market research — and we know exactly what it costs whoever lives with it.

02

Validate before coding

We test the hypothesis with brands and dealers who are already talking to us. Only what someone has shown willingness to pay for makes it onto the roadmap.

03

Build with our own team

Product, engineering, AI and design in-house. Seed capital, technology and brand come from XR Studio — with no need for a funding round to ship the first version.

04

Operate and compound

We stay inside the product after launch. Every new client feeds the model and makes the next delivery better — that is where the data asset takes shape.

Conversations we want to have

With whoever builds the next chapter junto.

Investors

A venture building operation with two startups live, recurring revenue and a data asset taking shape in two verticals where XR Studio has operated for years. We invest in and fund what fits the thesis — and co-invest with those who see the same cycle. If the thesis fits your portfolio, let us talk numbers.

Talk to the founder

Agencies and partners

Deliver audience technology and campaign generation to your client portfolio without growing your team. Our products run in a partnership model, with your brand fronting the operation.

See the partnership model

Brands and retail

Want to use the products directly? Koletai serves brands that invest in events, activations and retail. Dealer Studio serves dealers and dealerships selling cars every day. Both with onboarding led by our team.

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FAQ

What people usually ask.

Powered by XR Studio means the product was conceived, built and is operated by the XR Studio team — it is not a client and not a passive investment. XR Studio works as a venture builder: it provides technology, a product team, design and seed capital, and stays in the operation after launch. The portfolio currently has two active products: Koletai, for audience intelligence at events and retail, and Dealer Studio, for AI in automotive retail.

Venture building is the model in which a company creates, invests in and funds startups from the inside, instead of only backing outside startups. XR Studio runs a martech venture building operation: it identifies a recurring problem in its own operation, assembles the team, puts in capital and technology, builds the product and takes it to market. We invest only within the focus of our thesis: martech companies using AI and immersive experiences to break paradigms in the relationship between brands and people. Every portfolio startup was born from a bottleneck observed across more than 100 brand activations delivered since 2020.

Koletai is an audience martech platform for events, activations and points of sale. It captures data through activations that hold a conversation (quiz, prize wheel, photo, game) and measures the entire audience with WiFi sensors, optical sensors and anonymous counting cameras. Data reaches the brand CRM in about 3 minutes and triggers automatic follow-up via WhatsApp, email and paid media, still inside the conversion window. It is a Powered by XR Studio product.

Dealer Studio is a Brazilian artificial intelligence platform for automotive retail. It turns a car photo taken on a phone into a full campaign in 60 seconds — art, copy and video generated by AI — and publishes automatically to Instagram, Facebook, Google Ads, Webmotors and OLX. It serves the more than 30,000 vehicle dealers in Brazil, who today spend on average R$ 3,000 to R$ 10,000 a month on agencies. It is a Powered by XR Studio product.

Because across more than 100 activations XR Studio saw the same pattern repeat: every project generated valuable audience data that died in a report at the end of the event. Services do not compound — every brief starts from zero, and scale is capped by team size. Products compound: every use makes the system more accurate and builds a data asset that exists nowhere else. The portfolio products turn operational learning into software.

Yes. The generative AI activation, AR and VR, live marketing e special projects lines remain active and serving brands and agencies. The products did not replace the studio — they were born from it, and the projects operation is still where XR Studio spots the next problems worth turning into a platform.

Contact is made via WhatsApp at +55 11 98910-3353 or by email at contato@xrstudio.com.br. XR Studio talks to investors, strategic partners, agencies and brands interested in using or distributing the portfolio products. Replies come within 24 hours, directly and with no obligation.

The next product is already being detected in the field.

Let us talk about what comes next.

Investor, partner or brand wanting to use one of the products — the conversation starts the same way: you send a message and we reply within 24 hours.

Talk to XR Studio contato@xrstudio.com.br

Reply within 24 hours  |  Direct contact with the founder  |  No obligation

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