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Exclusive
da Vogue
Bferraz
Lindt
In partnership with the Bferraz agency, we participated in Baile da Vogue with an exclusive Lindt activation. The experience was designed to integrate seamlessly into the fashion and sophistication universe of Brazil's most glamorous event.
We developed an app that scans people's outfits and suggests the most suitable chocolate based on their clothing color. Computer vision technology matched the outfit's color tones with Lindt's flavor palette, creating unique recommendations for each guest.
After participating, each guest received the recommended Lindt chocolates — a delicious and personalized keepsake that connected fashion, technology and gastronomy in an innovative and memorable way.
App that analyzes outfit colors and matches them with the most suitable Lindt chocolate, uniting fashion and gastronomy technologically.
Each guest received a unique chocolate recommendation based on their outfit, making each interaction singular and special.
Distribution of recommended chocolates creating a memorable and tangible experience that guests took home.
Advanced system for identifying colors and tones in each guest's outfit for a precise and enchanting recommendation.
Presence at Baile da Vogue elevating Lindt's premium positioning in Brazil alongside the country's most influential audience.
Fun interaction that created conversations and spontaneous moments among guests, expanding the brand's organic reach.
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