Exclusive
da Vogue
Bferraz
Lindt
Project Description
In partnership with the Bferraz agency, we participated in Baile da Vogue with an exclusive Lindt activation. The experience was designed to integrate seamlessly into the fashion and sophistication universe of Brazil's most glamorous event.
We developed an app that scans people's outfits and suggests the most suitable chocolate based on their clothing color. Computer vision technology matched the outfit's color tones with Lindt's flavor palette, creating unique recommendations for each guest.
After participating, each guest received the recommended Lindt chocolates — a delicious and personalized keepsake that connected fashion, technology and gastronomy in an innovative and memorable way.
What made the experience unique
What was developed
- Sophisticated entertainment integrated into the fashion universe of Baile da Vogue
- Brand promotion with interactive and conversational experience
- Audience engagement through personalized recommendations
- Distribution of premium chocolates as a keepsake from the experience
Project Info
How the activation worked
Color Scanner
App that analyzes outfit colors and matches them with the most suitable Lindt chocolate, uniting fashion and gastronomy technologically.
Personalization
Each guest received a unique chocolate recommendation based on their outfit, making each interaction singular and special.
Premium Gift
Distribution of recommended chocolates creating a memorable and tangible experience that guests took home.
Computer Vision
Advanced system for identifying colors and tones in each guest's outfit for a precise and enchanting recommendation.
High-End Event
Presence at Baile da Vogue elevating Lindt's premium positioning in Brazil alongside the country's most influential audience.
Playful Experience
Fun interaction that created conversations and spontaneous moments among guests, expanding the brand's organic reach.
Lindt at Baile da Vogue
What did Lindt do at Baile da Vogue?
With the agency Bferraz, XR Studio created an app for Lindt that scanned guests' outfits and suggested the best chocolate based on the color of their clothes, at Baile da Vogue 2023.
How did the app choose the chocolate?
Computer vision identified the colors and tones of the outfit and matched them to the Lindt flavor palette, creating a unique recommendation for each guest.
Did guests take the chocolates home?
Yes. After taking part, each guest received the Lindt chocolates recommended for them.
Does XR Studio create other computer vision activations?
Yes. Cases include O Boticário's The Art of Review, which read facial micro-expressions, and Chevrolet Hands Talk, which recognized hand gestures. See AI activations.
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