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Unique artworks possible
Emotions mapped
Real-time generation
Generative + Computer Vision
In partnership with Almap BBDO, we developed a machine capable of doing something words simply cannot: reading what a fragrance stirs up on the inside. The Art of Review was born from the premise that the Art of Perfumery is the union of craft and emotion — and that this emotion deserved to take on visual form.
During the fragrance review, the machine captured the participant's micro-facial expressions in real time. Our computer vision algorithm interpreted this data and translated it into an emotional map with five dimensions: Love, Calm, Curiosity, Joy and Satisfaction — each with its own unique weight and proportion for that person, in that moment.
With that emotional profile in hand, the generative AI created an unrepeatable visual artwork — fluid colors, shapes and textures that graphically captured what the fragrance awakened. A new way to translate perfumes: not in technical words, but in the emotions they provoke.
A high-precision camera recorded the participant's face frame by frame throughout the entire fragrance review experience.
A proprietary algorithm analyzed micro-expressions in real time, identifying subtle emotional patterns that escape conscious perception.
Expressions were translated into five dimensions — Love, Calm, Curiosity, Joy and Satisfaction — with unique percentages per person.
The emotional profile fed a generative AI engine that created a fluid, unrepeatable visual artwork in real time.
Each generated piece was impossible to replicate: an emotional fingerprint of the singular relationship between that person and that fragrance.
From review to finished artwork in seconds — no waiting, no post-production. The art emerged alongside the olfactory experience.
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