Unique artworks possible
Emotions mapped
Real-time generation
Generative + Computer Vision
Project Overview
In partnership with Almap BBDO, we developed a machine capable of doing something words simply cannot: reading what a fragrance stirs up on the inside. The Art of Review was born from the premise that the Art of Perfumery is the union of craft and emotion — and that this emotion deserved to take on visual form.
During the fragrance review, the machine captured the participant's micro-facial expressions in real time. Our computer vision algorithm interpreted this data and translated it into an emotional map with five dimensions: Love, Calm, Curiosity, Joy and Satisfaction — each with its own unique weight and proportion for that person, in that moment.
With that emotional profile in hand, the generative AI created an unrepeatable visual artwork — fluid colors, shapes and textures that graphically captured what the fragrance awakened. A new way to translate perfumes: not in technical words, but in the emotions they provoke.
What made the experience unique
What was developed
- High-precision camera machine for real-time micro-facial expression capture
- Proprietary computer vision algorithm for emotion reading and interpretation
- 5-dimension emotional mapping system with individualized percentage profile generation
- Generative AI engine that converts the emotional profile into a unique visual artwork
- Integration with O Boticário's fragrance line, with personalized art per product and per person
- End-to-end experience: from review to printed artwork delivery in seconds
Project Details
The Art of Review on film
Project gallery
How the activation worked
Facial Capture
A high-precision camera recorded the participant's face frame by frame throughout the entire fragrance review experience.
Computer Vision
A proprietary algorithm analyzed micro-expressions in real time, identifying subtle emotional patterns that escape conscious perception.
Emotional Map
Expressions were translated into five dimensions — Love, Calm, Curiosity, Joy and Satisfaction — with unique percentages per person.
Generative AI
The emotional profile fed a generative AI engine that created a fluid, unrepeatable visual artwork in real time.
Unique Artwork
Each generated piece was impossible to replicate: an emotional fingerprint of the singular relationship between that person and that fragrance.
Real Time
From review to finished artwork in seconds — no waiting, no post-production. The art emerged alongside the olfactory experience.
The Art of Review
What is O Boticário's The Art of Review?
An experience created by XR Studio with Almap BBDO for O Boticário. During a fragrance review, a machine read the participant's facial micro-expressions and turned the emotions into a unique AI-generated artwork.
How did the AI read emotions?
A high-precision camera recorded the face frame by frame. A computer vision algorithm interpreted the micro-expressions and built an emotional map with five dimensions: Love, Calm, Curiosity, Joy and Satisfaction, with unique percentages for each person.
How was the artwork created?
The emotional profile fed a generative AI engine that created, in real time, a visual artwork with fluid colors, shapes and textures. From review to printed artwork, the process took seconds.
Does XR Studio create other generative AI activations?
Yes. Cases include Google Brazil's AI avatars, printed as badge stickers, and the RAM Rampage AI photo at Festival Interlagos. See AI activations.
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