Immersive car view
Cardboard compatible
Browser access
Low cost implementation
Project Description
We created an immersive experience inside a car that displayed information on the Saint-Gobain windshield. The user was transported into the interior of the vehicle and could visualize, from a first-person perspective, the differentials and benefits of the windshield glass — as if sitting in the driver's seat.
The solution can be used with cardboard VR headsets, making this Virtual Reality project accessible and low-cost — ideal for relationship actions with partners, employees, and distributors at events and trade shows.
What made the experience unique
What was developed
- Immersive experience inside a car in 360° Virtual Reality
- Web navigation and compatibility with cardboard VR headsets
- Presentation of the benefits and advantages of Saint-Gobain windshield glass
- Relationship building with partners, distributors, and employees
Project Details
Project Gallery
How the experience worked
Vehicle Interior
The user was immersed in the driver's seat in 360°, seeing the world through the Saint-Gobain windshield with information overlaid in real time.
Accessible Cardboard
Compatible with cardboard VR headsets — an ultra-low-cost VR solution, ideal for large-scale distribution at events and relationship actions.
Web Access
Experience accessible directly through the browser — no app installation required, available on any smartphone, broadening the reach of the activation.
Saint-Gobain Immersive Windshield
What was the Saint-Gobain windshield experience?
A 360° virtual reality experience created by XR Studio. Users were placed in the driver's seat and saw, in first person, the features and benefits of the Saint-Gobain windshield, with information overlaid on the glass.
Does it require expensive VR headsets?
No. The experience runs in the browser on any smartphone, with no app to install, and works with cardboard VR viewers, a low-cost solution.
What kind of activation was it designed for?
For relationship actions with partners, employees and distributors at events and trade shows, where the experience can be distributed at scale.
Does XR Studio create other VR experiences to present products?
Yes. Cases include the Milka virtual cable car and the Sodimac virtual apartment. See virtual reality.
Want an immersive experience
for your brand?
We create Virtual Reality experiences that communicate your product's differentials in a memorable and impactful way.
From this case to your next project
Discover the expertise behind this project and other work by XR Studio.
Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events