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Case — Virtual Reality

Saint-Gobain
Immersive Windshield

Virtual Reality Cardboard VR Immersive Experience
Client: Saint-Gobain
Virtual Reality
360°

Immersive car view

VR

Cardboard compatible

Web

Browser access

Low

Low cost implementation

Project Description

We created an immersive experience inside a car that displayed information on the Saint-Gobain windshield. The user was transported into the interior of the vehicle and could visualize, from a first-person perspective, the differentials and benefits of the windshield glass — as if sitting in the driver's seat.

The solution can be used with cardboard VR headsets, making this Virtual Reality project accessible and low-cost — ideal for relationship actions with partners, employees, and distributors at events and trade shows.

What made the experience unique

The experience literally placed the user inside the car, seeing through the lenses of the Saint-Gobain windshield — conveying the product's differentials in a visceral and memorable way, far beyond any catalogue or conventional presentation.

What was developed

  • Immersive experience inside a car in 360° Virtual Reality
  • Web navigation and compatibility with cardboard VR headsets
  • Presentation of the benefits and advantages of Saint-Gobain windshield glass
  • Relationship building with partners, distributors, and employees

Project Details

ClientSaint-Gobain
CategoryVirtual Reality
PlatformWeb + Cardboard VR
TagsVR · Cardboard · Windshield
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How the experience worked

Vehicle Interior

The user was immersed in the driver's seat in 360°, seeing the world through the Saint-Gobain windshield with information overlaid in real time.

Accessible Cardboard

Compatible with cardboard VR headsets — an ultra-low-cost VR solution, ideal for large-scale distribution at events and relationship actions.

Web Access

Experience accessible directly through the browser — no app installation required, available on any smartphone, broadening the reach of the activation.

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