Virtual World
Immersive E-commerce
Gaming Audience
Multiple Environments
Project Description
We created a virtual world for one of the largest telecom operators in the Americas.
The project transforms the brand's e-commerce with thematic environments connecting telecom, internet, TV and streaming services.
Universes inspired by Stranger Things and other franchises connect Claro's services to the gamer spirit.
What made the experience unique
What was developed
- Exploratory journey
- Engagement with the gaming audience
- Connection between telecom, internet and streaming services
- Games and entertainment
Project Details
Event Gallery
How the activation worked
3D Virtual World
Immersive three-dimensional environment with multiple thematic scenarios representing Claro's services.
Gamer Experience
Design aimed at the gaming audience connecting the brand to the gaming universe.
Immersive E-commerce
Shopping journey where customers explore and purchase services within the virtual environment.
Services Connection
Visual integration between telecom, internet, TV and streaming in a single virtual world.
Cultural Themes
Environments inspired by shows like Stranger Things creating audience identification.
National Scale
Experience available to all Claro customers in Brazil via browser.
Project details
Exploration connected to Claro services.
XR Studio created Claro Mundos as a virtual universe that connects mobile, internet, TV and streaming services to a discovery journey for gaming audiences.
- Brand content
- Services appear in themed environments, including cultural references such as the Stranger Things universe.
- Participation
- Visitors explore scenes and find paths to discover and purchase the services presented.
- Format
- A browser-based immersive website with multiple environments and an e-commerce journey connected to the brand narrative.
Claro Mundos
What is Claro Mundos?
A virtual world created by XR Studio for Claro. The immersive website turns the brand's e-commerce into themed environments that connect mobile, internet, TV and streaming services to gaming culture.
How do the services appear in the virtual world?
Each service gets a themed environment, with cultural references such as the world of Stranger Things. Visitors explore the scenes and find ways to learn about and sign up for the services.
How do people access Claro Mundos?
In the browser. The experience is available to Claro customers in Brazil and opens on mobile, desktop or in VR headsets, from the same link.
Which experiences were created inside Claro Mundos?
The platform hosted special editions such as Claro + Stranger Things, Claro + Citadel and Claro World Cup.
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