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Case — 41 Years SBT

SBT
Verso

Virtual Reality Metaverse Gamification NFT
Client: SBT
Virtual Reality
41

Years of SBT history

NFT

Exclusive collectibles

1

Silvio Santos avatar

360°

Immersive virtual environment

Project Description

"SBT Verso" was created as a tribute to 41 years of one of Brazil's largest TV networks. Using immersive technology, we built a virtual environment to be explored — filled with curiosities about the company's history, a hall of fame, and collectible NFTs.

The interactive experience also integrates a gamified journey. During this journey, participants embark on a quest for gold bars that could be exchanged for exclusive prizes.

In addition, the iconic figure of Silvio Santos was immortalized as an avatar specially created for the metaverse, enabling a unique interaction between the audience and the television legend.

What made the experience unique

"SBT Verso" represents the combination of technology, history and entertainment — offering viewers an innovative experience that honors the network's 41-year journey in an interactive and memorable way.

What was developed

  • Immersive metaverse experience
  • Hall of fame with 41 years of SBT history and curiosities
  • Gamified virtual environment with treasure hunt
  • Exclusive collectible NFTs from SBT
  • Silvio Santos avatar for audience interaction

Project Info

Client SBT
Category Virtual Reality
Platform Metaverse
Tags NFT · Gamification · VR
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How the experience worked

Metaverse

Immersive virtual environment dedicated to SBT's 41-year history, with free exploration and exclusive curiosities.

Gamification

Gamified journey with a gold bar treasure hunt, turning the experience into a game with exclusive prizes for participants.

Iconic Avatar

Silvio Santos immortalized as an avatar in the metaverse, enabling a unique interaction between the audience and the icon of Brazilian television.

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