Years of SBT history
Exclusive collectibles
Silvio Santos avatar
Immersive virtual environment
Project Description
"SBT Verso" was created as a tribute to 41 years of one of Brazil's largest TV networks. Using immersive technology, we built a virtual environment to be explored — filled with curiosities about the company's history, a hall of fame, and collectible NFTs.
The interactive experience also integrates a gamified journey. During this journey, participants embark on a quest for gold bars that could be exchanged for exclusive prizes.
In addition, the iconic figure of Silvio Santos was immortalized as an avatar specially created for the metaverse, enabling a unique interaction between the audience and the television legend.
What made the experience unique
What was developed
- Immersive metaverse experience
- Hall of fame with 41 years of SBT history and curiosities
- Gamified virtual environment with treasure hunt
- Exclusive collectible NFTs from SBT
- Silvio Santos avatar for audience interaction
Project Info
Project Gallery
How the experience worked
Metaverse
Immersive virtual environment dedicated to SBT's 41-year history, with free exploration and exclusive curiosities.
Gamification
Gamified journey with a gold bar treasure hunt, turning the experience into a game with exclusive prizes for participants.
Iconic Avatar
Silvio Santos immortalized as an avatar in the metaverse, enabling a unique interaction between the audience and the icon of Brazilian television.
Project details
The broadcaster’s history in an immersive website.
SBT Verso brought together 41 years of SBT history in a virtual environment created by XR Studio, with exploration, characters and a gamified journey.
- Brand content
- Broadcaster trivia, a Hall of Fame and a Silvio Santos avatar form part of the project’s universe.
- Participation
- Navigation includes a search for gold bars that could be exchanged for exclusive prizes.
- Format
- An immersive website with virtual environments, gamification and collectibles, documented in this case’s videos and gallery.
SBT Verso
What is SBT Verso?
An immersive website created by XR Studio to celebrate SBT's 41st anniversary. The virtual environment brings together trivia about the network's history, a hall of fame, characters, shows and collectible NFTs.
How does the gamified journey work?
While exploring, participants look for gold bars that could be exchanged for exclusive prizes.
Does Silvio Santos appear in the experience?
Yes. Silvio Santos was immortalized as an avatar created especially for the virtual environment, allowing a unique interaction with the audience.
How do people access SBT Verso?
On the web, on mobile or in VR headsets, from the same link, like XR Studio's other immersive websites.
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