Enter the base
Visitors accessed the Citadel area inside the Claro Mundos immersive platform.
Claro · Citadel · Prime Video
Claro Citadel
An immersive mission inside the Citadel universe. The audience explored, discovered content and advanced through the experience to unlock Prime Video discounts.
- ClientClaro
- UniverseCitadel
- PlatformPrime Video
- FormatImmersive website
Mission available
Navigable web experienceDiscovery + reward
Quick answer
What was the Claro + Citadel immersive website?
It was a digital experience created for Claro around the universe of the Prime Video series Citadel. Users entered a navigable mission, explored environments, found discovery points and progressed until they unlocked campaign discounts and rewards.
The journey
Every discovery brought the audience closer to the reward.
Citadel's spy universe became a branded mission with a beginning, progression and a clear benefit at the end.
Explore the setting
Navigation invited the audience to look around and move through an environment inspired by the series.
Discover content
Interactive points revealed information and advanced the mission with each new discovery.
Unlock discounts
Completing the journey released campaign and Prime Video discounts and rewards.
Entertainment as an experience
The series became more than content. It became a place to enter.
Claro connected its immersive platform to the universe of a Prime Video production. Instead of presenting the campaign on a standard page, the experience placed visitors inside a Citadel base.
XR Studio turned the collaboration into a digital journey with exploration, narrative and reward, bringing connectivity, streaming and entertainment together.
The activation logic
Content that creates action.
The journey connected discovery, participation and benefit in a clear flow for the audience.
Exploration
The environment sparked curiosity and gave users freedom to discover the campaign universe.
Progression
Interactions and discovery points created an ongoing mission instead of a quick visit.
Reward
The discount turned the end of the experience into a concrete next step for the audience.
Inside Claro Mundos
A universe ready to welcome new stories.
The Citadel experience was part of Claro's broader platform, created to connect products, content and entertainment through navigable environments.
Frequently asked questions
A digital mission with a real reward.
What was the Claro + Citadel immersive website?
It was an experience created for Claro around the universe of the Prime Video series Citadel. The audience explored environments, discovered content and advanced through a mission to unlock rewards and discounts.
How did the experience work?
Users entered the Citadel environment, navigated the setting, searched for discovery points and completed stages. Progress led to campaign and Prime Video rewards.
Did users need to install an app?
No. The experience worked as an immersive website accessed through a browser link.
What role did gamification play?
Gamification turned navigation into a mission. Discovering information and completing the journey had a concrete reward: unlocking campaign discounts and benefits.
Turn your next campaign into a mission.
Bring the story, universe and reward. XR Studio creates the immersive journey for the audience to explore, participate and progress.
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