Enter Claro Mundos
Visitors accessed the experience in their browser and arrived in a virtual city dressed for the football campaign.
Claro · Claro Clube · World Cup
Claro World Cup
An immersive universe created to put Claro customers in the World Cup spirit. The experience connected Claro Mundos to the Claro Clube customer base to unlock special tournament illustrations.
- ClientClaro
- ProgramClaro Clube
- ThemeWorld Cup
- FormatImmersive website + integration
Claro is in the game
Navigable web experienceClaro Clube · personalized benefit
Quick answer
What was the Claro Mundos World Cup Special?
It was a navigable digital experience that brought Claro's football campaign into a 3D world. The journey combined exploration, brand content and Claro Clube integration to deliver special World Cup illustrations to customers.
The journey
From exploring the world to a customer benefit.
The experience connected the World Cup setting with a relevant delivery for people who were already part of Claro's ecosystem.
Explore the special
Portals, a pitch, fans, buildings and interactive points guided navigation through the World Cup universe.
Connect to Claro Clube
The customer base integration made it possible to recognize people linked to the loyalty program.
Receive the illustration
The journey unlocked special World Cup illustrations as a personalized benefit for participants.
An experience connected to real customers
The virtual world recognized people already connected to Claro.
Integration with the Claro Clube customer base connected the immersive content to the brand's loyalty program. This made it possible to recognize participants linked to the program and unlock the campaign benefit created for them.
The special World Cup illustrations turned the navigation into a brand benefit, bringing experience, personalization and customer relationships into one digital journey.
The case in motion
See the World Cup special inside Claro Mundos.
The recordings show the virtual city, the football setting, Claro spaces and the portal created for the campaign.
Experience overview · 19 secondsClaro Mundos
World Cup portal · 17 secondsClaro is in the game
The experience model
A campaign to explore, recognize and reward.
Each layer had a role: attract through the setting, connect through the integration and finish with a personal delivery.
Immersion
Visitors entered a 3D city with a pitch, portals and campaign messaging instead of simply viewing a page.
Integration
The connection with Claro Clube brought the digital experience closer to the brand's existing customer relationship.
Personalized delivery
Special World Cup illustrations gave participants a result connected to the theme and the campaign idea.
Inside the experience
A Claro city in the World Cup spirit.
Frames taken from the videos reveal the spaces, football identity and navigation points of the project.
Frequently asked questions
Claro, football and loyalty in a web experience.
What was the Claro Mundos World Cup Special?
It was an immersive Claro web experience with a navigable football city and a journey connected to the Claro Clube loyalty program.
How was Claro Clube part of the experience?
Integration with the Claro Clube customer base made it possible to recognize participants linked to the program and connect them with the campaign benefit.
What did customers receive?
Customers received special World Cup illustrations as part of the digital journey.
Did visitors need to install an app?
No. The experience was accessed in the browser as an immersive website.
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