Enter Claro Mundos
Visitors accessed the platform in a browser and navigated Claro's virtual universe.
Claro · Netflix · Stranger Things
Claro Stranger Things
An immersive experience inside Claro Mundos connecting Claro tv+, Netflix and Stranger Things. Visitors explored the space and activated the passage into the Upside Down.
- ClientClaro
- PlatformNetflix
- UniverseStranger Things
- FormatImmersive website
Upside Down available
Browser-based experienceTwo worlds · one interaction
Quick answer
What was the Claro + Netflix + Stranger Things immersive website?
It was a digital activation inside the Claro Mundos platform. Visitors navigated the Claro tv+ space, found the Stranger Things campaign and activated a control that transformed the entire environment into a version inspired by the Upside Down.
The journey
One click separated the real world from the Upside Down.
Transforming the environment itself placed the series universe at the center of the interaction.
Reach Claro tv+
The entertainment space brought together service offers and a screen dedicated to the campaign.
Activate the passage
The “Upside Down” control worked as the trigger that changed the entire experience.
Explore the transformation
Lighting, atmosphere, structures and scenic elements shifted to represent the series' parallel dimension.
Entertainment to explore
The campaign left the screen and transformed the environment.
The activation connected Netflix's presence in the Claro tv+ ecosystem to the visual universe of Stranger Things. The series content appeared inside a three-dimensional space visitors could explore.
XR Studio created a visible change of state controlled by the visitor: the same area existed in a normal version and an Upside Down version.
The case in motion
Watch the passage to the other side.
The video records the navigation in front of the Claro tv+ space and the full environment change after the Upside Down is activated.
Experience demo · 23 secondsClaro Mundos · Claro tv+ · Netflix
Before and after
The same place in two dimensions.
The comparison made the interaction instantly clear: visitors activated the control and watched the space change in front of them.
The activation logic
A simple interaction with visual impact.
The mechanic connected story, product and discovery without taking visitors out of the experience.
Immersion
People entered a Claro entertainment space instead of only viewing a campaign asset.
Transformation
The Upside Down control gave visitors direct participation in the journey's main visual change.
Product connection
Claro tv+, Netflix and Stranger Things appeared together in a navigable context aligned with entertainment.
Inside the experience
From campaign artwork to a navigable environment.
The official artwork and video stills show how the communication was incorporated into Claro's digital space.
Frequently asked questions
Stranger Things inside a web experience.
What was the Claro + Netflix + Stranger Things immersive website?
It was a digital experience inside Claro Mundos that connected the Claro tv+ space, Netflix and the Stranger Things universe in a browser-based navigable environment.
How did the Upside Down interaction work?
Visitors activated the “Upside Down” control and the environment changed its appearance, lighting and atmosphere into a version inspired by the series' parallel dimension.
Did visitors need to install an app?
No. The experience was accessed as an immersive website through a browser.
What was the role of interaction?
The interaction let visitors trigger the environment transformation themselves, turning the campaign into something to explore rather than a static communication piece.
Turn a story into a place people can explore.
XR Studio creates immersive websites that connect campaigns, entertainment and interactions designed for each universe.
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