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Case — Virtual Apartment

Sodimac
Immersive

Virtual Reality Decoration E-commerce
Client: Sodimac
Virtual Reality
360°

Immersive environment

∞

Decoration combinations

0

Renovations needed

1

Click to buy

About the project

Project Description

We created an immersive environment where you can visit a furnished apartment and fully customize it. Customers can personalize the space — change wall colors, rearrange furniture, and even explore decoration suggestions for each room.

Beyond comparing colors and objects in the space, this project also allowed customers to purchase furniture and home goods directly from within the experience — completing the entire purchase journey without leaving the virtual environment.

Highlight

What made the experience unique

This project allows people to visualize renovation possibilities and changes to their apartment through an immersive experience — testing colors, furniture and layouts before buying, saving time and money.
Delivered solutions

What was developed

  • Full real-time apartment customization
  • Time and money savings in the purchase decision
  • Virtual wall color testing and swapping
  • Furniture try-before-you-buy in virtual rooms

Project Info

Client Sodimac
Category Virtual Reality
Platform Immersive Web
Tags Decoration · Furniture · VR
I want something like this
Photos

Project Gallery

Sodimac — Immersive Apartment
Sodimac — Customization
Sodimac — Virtual Decoration
Sodimac — Colors and Furniture
Sodimac — Personalization
Sodimac — Virtual Purchase
Technology & Execution

How the experience worked

Full Customization

Swap wall colors, reposition furniture and explore decoration suggestions — all in real time within the 3D environment.

Try Before You Buy

Customers could try furniture and home items in the virtual apartment before deciding to buy, reducing returns and increasing satisfaction.

Integrated Purchase

Complete journey: from immersive apartment to product checkout without leaving the virtual experience — an optimized conversion funnel.

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