Immersive environment
Decoration combinations
Renovations needed
Click to buy
Project Description
We created an immersive environment where you can visit a furnished apartment and fully customize it. Customers can personalize the space — change wall colors, rearrange furniture, and even explore decoration suggestions for each room.
Beyond comparing colors and objects in the space, this project also allowed customers to purchase furniture and home goods directly from within the experience — completing the entire purchase journey without leaving the virtual environment.
What made the experience unique
What was developed
- Full real-time apartment customization
- Time and money savings in the purchase decision
- Virtual wall color testing and swapping
- Furniture try-before-you-buy in virtual rooms
Project Info
Project Gallery
How the experience worked
Full Customization
Swap wall colors, reposition furniture and explore decoration suggestions — all in real time within the 3D environment.
Try Before You Buy
Customers could try furniture and home items in the virtual apartment before deciding to buy, reducing returns and increasing satisfaction.
Integrated Purchase
Complete journey: from immersive apartment to product checkout without leaving the virtual experience — an optimized conversion funnel.
Sodimac Immersive
What is the Sodimac virtual apartment?
An immersive environment created by XR Studio where customers visit a decorated apartment and customize it: they change wall colors, move objects around and see decorating suggestions.
Can customers buy inside the experience?
Yes. Customers could compare colors and objects in the space and buy the furniture and homeware without leaving the virtual experience.
What's the benefit for customers?
Seeing renovation possibilities before buying, testing colors, furniture and layouts, which saves time and money.
Does XR Studio create immersive experiences for retail and e-commerce?
Yes. Besides Sodimac, XR Studio created Claro Mundos, an e-commerce virtual world, and the model store tour for Segredo Lacrado. See immersive websites.
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