Immersive tour
Virtualized model store
Subscription club
Browser accessible
Project Description
For Segredo Lacrado — a curated lingerie subscription club — we created a fully immersive 360° virtual tour of their model store. Accessible directly from any browser, the experience allows customers to explore the physical space without leaving home, discovering products and the brand's universe in an interactive way.
The virtual tour was designed to introduce customers to Segredo Lacrado's subscription club concept, creating an exploratory journey that bridges the physical and digital worlds. Visitors can navigate freely through the space, learn about the collection, and connect with the brand's identity in an unprecedented way.
No app installation required — the entire experience runs on the web, lowering friction and maximizing reach. The result is a powerful digital showcase that brings the store to life for customers anywhere in the world.
What made the experience unique
What was developed
- Full 360° immersive virtual tour of the model store
- Web-based experience — no app download required
- Interactive exploratory journey introducing the subscription club
- Phygital bridge connecting the physical store to the digital audience
- Brand storytelling through immersive environment design
Project Info
Project Gallery
How the experience worked
360° Virtual Tour
Full immersive reproduction of the model store, allowing visitors to navigate freely through every room and discover the collection in context.
Browser-Based
The entire experience runs directly in the browser — no app download needed. Maximum accessibility for any device, anywhere in the world.
Virtualized Model Store
High-fidelity digital replica of the physical store, preserving the ambiance, products and identity of the Segredo Lacrado brand.
Subscription Club Introduction
The virtual journey guides customers through the subscription club concept, increasing understanding and desire to join the experience.
Cross-Device Compatible
Optimized for desktop and mobile, delivering a smooth immersive experience across all screen sizes and operating systems.
Brand Connection
The immersive environment creates an emotional bond between customers and the brand, translating the in-store feeling to the digital world.
Segredo Lacrado
What is the Segredo Lacrado virtual tour?
A 360° tour of the Segredo Lacrado model store, created by XR Studio. Customers explore the store interior and products and learn how the Subscription Club works.
How does the tour present the Subscription Club?
Interactive points of interest along the way present the products and the club's benefits in a playful, participatory way.
Do people need to download an app?
No. The tour runs in the browser, on any device, with no download, from anywhere in the world.
Does XR Studio create virtual tours for other companies?
Yes. XR Studio develops virtual tours from concept to launch and has created projects for BTG Pactual, Careplus, Arena Neo Química and DMC Medical. See 360° virtual tour.
Next project
Let's create something
incredible together?
Tell us your challenge. We'll create the right activation for your brand.
We respond within 2 hours on business days
From this case to your next project
Discover the expertise behind this project and other work by XR Studio.
Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events