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Case — Virtual Reality

Banco
BV

Virtual Reality Skateboarding VR World Championship
Client: Banco BV
Category: Virtual Reality
1

VR Experience

SKU

World Championship

VR

Virtual Reality Headsets

360°

Virtualized Track

About the project

A skate track inside the headset

We created a project inside the SKU world skateboarding championship.

We mapped the tournament's main track and placed users on top of a skateboard with VR headsets.

This immersive experience transported users onto the championship's main track, delivering the sensation of skating professionally.

Activation Key Differential This approach allowed users to genuinely feel what it's like to skate on the world championship track, creating an emotional connection between the BV brand and the skateboarding universe.
What we delivered

Developed Solutions

  • Connection with the audience and the sport
  • Immersive Experience
  • Encouragement of sport participation
  • Exploratory journey

Project Details

Client Banco BV
Category Virtual Reality
Period SKU World Championship
Tags Skateboarding · VR · Sport
I want a project like this
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Project Records

Banco BV VR 1
Banco BV VR 2
Banco BV VR 3
Banco BV VR 4
Banco BV VR 5
Banco BV VR 6
Technology & Impact

How the experience was built

VR Headsets

Virtual reality headsets that transported users onto the world skateboarding championship track.

Virtualized Track

3D mapping of the SKU championship's main track for an experience faithful to reality.

Real Sensation

Immersive simulation of the feeling of skateboarding on one of the world's most challenging tracks.

World Championship

Integration of the BV brand into the world's biggest skateboarding event, strengthening its connection to the sport's culture.

Engagement

Creating waiting lines and buzz at the event, with participants eager to experience it again.

Sport Encouragement

Using immersive technology to bring the audience closer to the skateboarding universe and inspire new practitioners.

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