VR Experience
World Championship
Virtual Reality Headsets
Virtualized Track
A skate track inside the headset
We created a project inside the SKU world skateboarding championship.
We mapped the tournament's main track and placed users on top of a skateboard with VR headsets.
This immersive experience transported users onto the championship's main track, delivering the sensation of skating professionally.
Developed Solutions
- Connection with the audience and the sport
- Immersive Experience
- Encouragement of sport participation
- Exploratory journey
Project Details
Project Records
How the experience was built
VR Headsets
Virtual reality headsets that transported users onto the world skateboarding championship track.
Virtualized Track
3D mapping of the SKU championship's main track for an experience faithful to reality.
Real Sensation
Immersive simulation of the feeling of skateboarding on one of the world's most challenging tracks.
World Championship
Integration of the BV brand into the world's biggest skateboarding event, strengthening its connection to the sport's culture.
Engagement
Creating waiting lines and buzz at the event, with participants eager to experience it again.
Sport Encouragement
Using immersive technology to bring the audience closer to the skateboarding universe and inspire new practitioners.
Banco BV at the Skate Worlds
What did Banco BV do at the Skateboarding World Championship?
At the SKU skateboarding world championship, XR Studio created a virtual reality experience for Banco BV that put people on a skateboard, wearing VR headsets, inside the main course of the tournament.
How was the course recreated in virtual reality?
The main course of the championship was mapped in 3D for a true-to-life experience, with the feeling of skating like a pro.
How did the audience react?
The experience created waiting lines and buzz at the event, with participants wanting to try again.
Does XR Studio create virtual reality for other brands’ events?
Yes. Cases include the Milka virtual cable car and the Saint-Gobain immersive windshield. See virtual reality and the guide AR or VR for events.
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Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events