World's largest investment event
Futuristic immersive environment
Store integrated in metaverse
Live talks at the event
Project Description
We created an immersive platform for the world's largest investment event. Customers had access to training sessions, live talks and a partner network — all within a futuristic virtual environment developed exclusively for XP Expert.
The futuristic environment allowed participants to walk through the virtual city and explore XP's diverse product offerings. It was also possible to make purchases at the XP Store, directly connecting the immersive experience to the investor's purchase journey.
What made the experience unique
What was developed
- Immersive training with live talks integrated into the metaverse
- Investor audience engagement in futuristic virtual environment
- Connection between investors and XP partner network
- Complete purchase journey via XP Store in the metaverse
Project Info
Project Gallery
How the experience worked
Futuristic City
Immersive 3D environment where participants walked through a futuristic virtual city, exploring stands, products and exclusive XP content.
Live Talks
Live talk streaming integrated within the metaverse — participants watched content without ever leaving the immersive platform.
XP Store
Purchase journey integrated into the metaverse — investors discovered products, interacted with partners and completed purchases, all in the same virtual environment.
XP Expert
What was the XP Expert immersive platform?
A futuristic virtual city created by XR Studio for XP Expert, the world's largest investment event. Inside it, clients had access to training, live talks and XP's partner network.
What could participants do in the virtual city?
Walk around the city, discover XP products in booths and exclusive content, watch talks without leaving the platform, network with partners and shop at the XP Store.
How did the XP Store work?
The store was built into the virtual environment: investors discovered products, interacted with partners and completed purchases in the same place, linking the experience to the purchase journey.
How was the platform accessed?
On the web, on mobile or in VR headsets, from the same link, like XR Studio's other immersive websites.
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