Featured case · Interactive campaign
Pague Menos Scan.
A familiar phrase. A new way to discover discounts.
The experience
Find. Scan. Save.
The campaign turned the words “pague menos” on packaging and advertising into an invitation to scan with a phone and discover offers.
Find
Look for “pague menos” on packaging or advertising.
Scan
Open the campaign website and scan the phrase with your phone.
Save
Access discounts for the Pague Menos website or app.
Technology by XR Studio
XR Studio developed all the technology for Pague Menos Scan, bringing the campaign’s interactive experience to life.
Press coverage: Meio & Mensagem · August 3, 2026.
FAQ
Pague Menos Scan
What is Pague Menos Scan?
A Pague Menos campaign created by Lola\TBWA. It turned the phrase “pague menos” (“pay less”), found on packaging and ads, into an invitation to scan it with a phone and discover deals.
How did people take part?
They found the phrase “pague menos” on packaging or ads, opened the campaign hotsite and scanned the phrase with their phone. Then they unlocked discounts to use on the Pague Menos website or app.
What was XR Studio's role?
XR Studio created all the technology behind Pague Menos Scan, bringing the campaign's interactive experience to life. The project was covered by Meio & Mensagem.
Does XR Studio build technology for agency campaigns?
Yes. XR Studio builds the technology for interactive campaigns, immersive websites and special projects for advertising agencies. See special projects and immersive websites.