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Featured case · Interactive campaign

Pague Menos Scan.

A familiar phrase. A new way to discover discounts.

Our role
Pague Menos Scan campaign artwork
Brand
Pague Menos
Campaign creation
Lola\TBWA
Technology
XR Studio · All project technology

The experience

Find. Scan. Save.

The campaign turned the words “pague menos” on packaging and advertising into an invitation to scan with a phone and discover offers.

  1. Find

    Look for “pague menos” on packaging or advertising.

  2. Scan

    Open the campaign website and scan the phrase with your phone.

  3. Save

    Access discounts for the Pague Menos website or app.

Technology by XR Studio

XR Studio developed all the technology for Pague Menos Scan, bringing the campaign’s interactive experience to life.

Press coverage: Meio & Mensagem · August 3, 2026.

Pague Menos Scan · Campaign film · 1 min.

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Pague Menos Scan