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Live Marketing
Case — Live Marketing

Rio Open
B3

Live Marketing Tennis Rio Open Game
Client: B3
Category: Live Marketing
1

Interactive Game

2023

Rio Open

Hands Partnership

Engaged Audience

Project Description

In partnership with agency Hands, we developed an interactive tennis game for B3 clients during the Rio Open.

Visitors participated in the game where they had to click on the yellow tennis balls to score points.

After the match ended, each participant's score was displayed, creating healthy and fun competition.

What made the experience unique

This initiative connects B3 to the tennis universe in a playful way — transforming a financial context into a relaxed and memorable experience during one of Brazil's biggest sporting events.

What was developed

  • Playful experience
  • Audience engagement
  • Brand awareness
  • Entertainment

Project Details

ClientB3
Partner AgencyHands
CategoryLive Marketing
PeriodRio Open 2023
TagsTennis · Game · Sport
I want something like this

Event Gallery

How the activation worked

Tennis Game

Game simulating a tennis match connecting the audience to the sport during the Rio Open.

Leaderboard

Scoring system generating healthy competition among participants.

Intuitive Interface

Simple click-the-yellow-balls mechanic ensuring participation from all ages.

Relationship Building

Memorable moments between B3 and its clients in a relaxed environment.

Brand Promotion

Organic integration of the B3 brand into the sporting context of the Rio Open.

Playful Experience

Transforming a financial context into a fun and accessible experience.

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