Interactive Game
Rio Open
Hands Partnership
Engaged Audience
Project Description
In partnership with agency Hands, we developed an interactive tennis game for B3 clients during the Rio Open.
Visitors participated in the game where they had to click on the yellow tennis balls to score points.
After the match ended, each participant's score was displayed, creating healthy and fun competition.
What made the experience unique
What was developed
- Playful experience
- Audience engagement
- Brand awareness
- Entertainment
Project Details
Event Gallery
How the activation worked
Tennis Game
Game simulating a tennis match connecting the audience to the sport during the Rio Open.
Leaderboard
Scoring system generating healthy competition among participants.
Intuitive Interface
Simple click-the-yellow-balls mechanic ensuring participation from all ages.
Relationship Building
Memorable moments between B3 and its clients in a relaxed environment.
Brand Promotion
Organic integration of the B3 brand into the sporting context of the Rio Open.
Playful Experience
Transforming a financial context into a fun and accessible experience.
B3 at Rio Open
What did B3 do at Rio Open?
With the agency Hands, XR Studio developed an interactive tennis game for B3 clients during Rio Open 2023.
How did the game work?
Participants clicked on the yellow tennis balls that appeared on the screen to score points. At the end of the match, each player's score appeared on the leaderboard, creating friendly competition.
Why a tennis game for B3?
To connect B3 to the world of tennis in a playful way and turn a financial context into a relaxed experience, with simple mechanics for all ages, during one of Brazil's biggest sporting events.
Does XR Studio create games for other brands?
Yes. XR Studio's games include the Swift duel with the agency Pros, quizzes for Santander with Bferraz and Google's gamified Black Friday journey. See interactive games for brands.
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