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Spatial Computing
Case — Spatial Computing

House of
Progress

Spatial Computing AR Mixed Reality 3D
Client: Audi
Category: Spatial Computing
1

Virtual World

▶

Gamer Experience

◆

Exploratory Journey

+

Multiple Environments

About the project

Project Description

We created a virtual world focused on spatial computing for a completely innovative brand experience.

This singular universe features environments that guide the consumer through a unique exploratory journey.

This approach transforms the experience into something in tune with the spirit of gamers and the new generation.

Differentiator

What made the experience unique

This approach transforms the brand experience into something connected and in tune with the gamer spirit — creating a bridge between the physical and digital worlds in a completely immersive way.
Delivered solutions

What was developed

  • Exploratory journey
  • Engagement with the gaming audience
  • Connection between services and entertainment
  • Games and entertainment

Project Details

ClientAudi
CategorySpatial Computing
TagsAR · 3D · Mixed Reality
I want something like this
Photos

Event Gallery

House of Progress Audi - Image 1
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Technology & Execution

How the activation worked

3D Virtual World

Three-dimensional virtual environment with multiple interactive scenarios and exclusive visual identity.

Gamer Experience

Design aimed at the gaming audience with language and aesthetics from the gaming universe.

Exploratory Journey

Immersive narrative guiding users through environments, progressively revealing experiences.

Spatial Computing

Augmented and mixed reality blending the physical and digital in an innovative way.

Multiple Environments

Interconnected themed scenarios with unique experiences for each user.

Total Engagement

Experience designed to maximize engagement and create lasting brand memories.

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