Virtual World
Gamer Experience
Exploratory Journey
Multiple Environments
Project Description
We created a virtual world focused on spatial computing for a completely innovative brand experience.
This singular universe features environments that guide the consumer through a unique exploratory journey.
This approach transforms the experience into something in tune with the spirit of gamers and the new generation.
What made the experience unique
What was developed
- Exploratory journey
- Engagement with the gaming audience
- Connection between services and entertainment
- Games and entertainment
Project Details
Event Gallery
How the activation worked
3D Virtual World
Three-dimensional virtual environment with multiple interactive scenarios and exclusive visual identity.
Gamer Experience
Design aimed at the gaming audience with language and aesthetics from the gaming universe.
Exploratory Journey
Immersive narrative guiding users through environments, progressively revealing experiences.
Spatial Computing
Augmented and mixed reality blending the physical and digital in an innovative way.
Multiple Environments
Interconnected themed scenarios with unique experiences for each user.
Total Engagement
Experience designed to maximize engagement and create lasting brand memories.
Audi House of Progress
What was Audi's House of Progress?
A virtual world focused on spatial computing, created by XR Studio for an Audi brand experience. It has several environments that guide visitors through an exploratory journey, with the language and look of the gaming world.
What technologies did the experience use?
A 3D virtual environment with interactive settings and a unique visual identity, plus spatial computing: augmented and mixed reality that blend the physical and the digital.
Who was the experience designed for?
Gamers and the new generation. The narrative reveals experiences step by step and connects the brand's services to games and entertainment.
Does XR Studio create AR experiences and virtual worlds for other brands?
Yes. XR Studio develops virtual and augmented reality experiences and immersive websites, with 3D environments accessed in the browser, on mobile or in VR headsets.
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Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events