Brasil Game Show 2022
Utility Wearable
Physical + Digital united
Exclusive BGS Edition
Project Description
During Brasil Game Show, we created an exclusive sock line aimed at gamers. In the BGS 2022 event space, we built a unique experience featuring Lupo Urban's "virtual" socks — a limited edition available only during the fair.
Inside the event, we set up an exclusive space where visitors could explore the Lupo NFT line's "virtual" socks. These unique socks were produced in limited quantities and were available exclusively during the event.
When purchasing a special edition Lupo sock, customers also received an NFT Utility Wearable to use in the Criptovox game — bridging the physical and digital worlds.
What made the experience unique
What was developed
- Immersive experience space at BGS 2022
- Direct engagement with the gaming community
- Collaboration between Lupo Urban and the gaming universe
- NFT Utility Wearable for use in the Criptovox game
- Limited edition socks available only at the event
Project Info
How the activation worked
Gaming Universe
Exclusive space at BGS where visitors explored the Lupo NFT line in an environment fully tailored to the gaming community.
NFT Utility Wearable
Each purchase included an exclusive NFT for use in the Criptovox metaverse, connecting the physical product to the digital world.
Limited Edition
Limited-run socks available only during the event, creating exclusivity and purchase urgency for gamers attending BGS 2022.
Lupo at Brasil Game Show
What did Lupo do at Brasil Game Show 2022?
XR Studio created an exclusive space for Lupo Urban at BGS 2022 with the Lupo NFT line: limited-edition “virtual” socks for gamers, available only during the fair.
How did the socks’ NFT work?
When buying a pair from the special edition, customers also received an NFT Utility Wearable to use in the game Criptovox.
What was the idea behind the activation?
To join the physical and the digital: customers took home a real product and, at the same time, an item to use in the game’s virtual world.
Does XR Studio create activations for gamers?
Yes. Cases include Audi House of Progress and Claro Mundos, designed for gaming culture. See live marketing.
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