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Brasil Game Show 2022
Utility Wearable
Physical + Digital united
Exclusive BGS Edition
During Brasil Game Show, we created an exclusive sock line aimed at gamers. In the BGS 2022 event space, we built a unique experience featuring Lupo Urban's "virtual" socks — a limited edition available only during the fair.
Inside the event, we set up an exclusive space where visitors could explore the Lupo NFT line's "virtual" socks. These unique socks were produced in limited quantities and were available exclusively during the event.
When purchasing a special edition Lupo sock, customers also received an NFT Utility Wearable to use in the Criptovox game — bridging the physical and digital worlds.
Exclusive space at BGS where visitors explored the Lupo NFT line in an environment fully tailored to the gaming community.
Each purchase included an exclusive NFT for use in the Criptovox metaverse, connecting the physical product to the digital world.
Limited-run socks available only during the event, creating exclusivity and purchase urgency for gamers attending BGS 2022.
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