Interactive Quiz
Engaged Fans
Bferraz Partnership
Exclusive Gift
The case in detail
We participated in the Alanis Morissette show with a trivia quiz about the singer in the Santander VIP area.
This project, developed in partnership with agency Bferraz, aimed to entertain fans before and during the show.
After taking the quiz, fans received an exclusive tote bag as a prize.
Solutions applied
- Entertainment
- Playful experience
- Trivia about the artist
- Connection between fans and Alanis Morissette
Project Details
What makes this case special
Interactive Quiz
Quiz system with trivia about Alanis Morissette to test fans' knowledge.
VIP Area
Exclusive activation in the Santander VIP area, elevating the experience for special guests.
Exclusive Gift
Participating fans received an exclusive tote bag as a prize, creating a tangible memory of the event.
Emotional Connection
Bringing fans closer to the artist through trivia and stories from Alanis's career.
Digital Experience
Intuitive digital interface for quiz participation, accessible to all VIP area visitors.
Strategic Partnership
Collaboration between XR Studio and Bferraz to deliver a memorable and impactful activation.
Alanis Show
What did Santander do at the Alanis Morissette show?
With the agency Bferraz, XR Studio created a trivia quiz about the singer in Santander's VIP area to entertain fans before and during the show, in 2023.
How did the quiz work?
On a digital interface, fans answered questions about Alanis Morissette's career and stories and tested how well they knew the singer.
Did participants get a giveaway?
Yes. After the quiz, each fan received an exclusive pouch as a gift.
Does XR Studio create quizzes and games for events?
Yes. For Santander, with Bferraz, XR Studio also created the Oracle of Talents at the Preparadão job fair. See interactive games for brands.
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