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Live Marketing
Case — Live Marketing

Alanis
Show

Live Marketing Quiz Show Entertainment
Client: Santander
Category: Live Marketing
1

Interactive Quiz

+

Engaged Fans

1

Bferraz Partnership

1

Exclusive Gift

About the project

The case in detail

We participated in the Alanis Morissette show with a trivia quiz about the singer in the Santander VIP area.

This project, developed in partnership with agency Bferraz, aimed to entertain fans before and during the show.

After taking the quiz, fans received an exclusive tote bag as a prize.

Differentiator Entertaining fans and testing their knowledge about Alanis Morissette — creating an emotional connection between the audience and the artist even before the show began.
What we delivered

Solutions applied

  • Entertainment
  • Playful experience
  • Trivia about the artist
  • Connection between fans and Alanis Morissette

Project Details

ClientSantander
Partner AgencyBferraz
CategoryLive Marketing
Period2023
TagsShow · Quiz · Fans
I want a project like this
Photos

Event Gallery

Alanis Morissette Show — 1
 Alanis Morissette Show — 2
 Alanis Morissette Show — 3
 Alanis Morissette Show — 4
 Alanis Morissette Show — 5
 Alanis Morissette Show — 6
Technology & Impact

What makes this case special

Interactive Quiz

Quiz system with trivia about Alanis Morissette to test fans' knowledge.

VIP Area

Exclusive activation in the Santander VIP area, elevating the experience for special guests.

Exclusive Gift

Participating fans received an exclusive tote bag as a prize, creating a tangible memory of the event.

Emotional Connection

Bringing fans closer to the artist through trivia and stories from Alanis's career.

Digital Experience

Intuitive digital interface for quiz participation, accessible to all VIP area visitors.

Strategic Partnership

Collaboration between XR Studio and Bferraz to deliver a memorable and impactful activation.

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