Black Friday Activation
Real dollar purchases
Integrated solutions
US market prices
Project Description
In partnership with agency Hands, we developed a kiosk where people could make purchases directly with the Avenue card — with payment processed in US dollars.
We built the entire store system, enabling real-time inventory control, live dollar exchange rate updates, and automatic receipt delivery for every purchase.
This activation took place during Black Friday week 2023, connecting consumers to an international shopping experience.
What made the experience unique
What was developed
- Purchases made entirely in US dollars
- On-the-spot registration — new clients activated at the event itself
- Direct connection between consumers and the Avenue card
- Product sales at prices practiced in the US
- Real-time inventory control system
- Live dollar exchange rate integrated into the system
- Automatic receipt issuance and delivery for every purchase
Project Details
Project Gallery
How the activation worked
Dollar Purchase
The entire purchase flow was integrated with the Avenue card, with the daily dollar exchange rate updated in real time in the system.
On-the-Spot Registration
New customers could sign up for the Avenue card directly at the event and immediately make purchases.
Inventory Management
Proprietary inventory control system integrated with the kiosk, ensuring accurate sales tracking throughout the entire event.
Automatic Receipts
Automatic receipt issuance and delivery for every completed purchase, ensuring full fiscal compliance for all transactions.
Interactive Kiosk
Intuitive kiosk interface that guided users through the entire purchase journey, from product selection to payment.
Full Integration
Seamless partnership with agency Hands, combining creativity and technology to deliver a one-of-a-kind experience.
Avenue Connection
What was Avenue Connection at Black Friday?
An activation created by XR Studio with the agency Hands during Black Friday week 2023: a kiosk where people shopped with the Avenue card, paying in US dollars at US prices.
What did XR Studio develop?
The entire store system: real-time inventory control, the day's dollar exchange rate built in, and automatic issuing and sending of each purchase's invoice.
Could people without the card take part?
Yes. New customers could sign up for the Avenue card at the event and start shopping right away.
Does XR Studio build custom systems for activations?
Yes. Beyond the experience, XR Studio builds the technology behind the activation, such as purchase, sign-up and integration systems. See martech and special projects.
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