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Live Marketing
Case — Black Friday 2023

Avenue
Connection

Live Marketing Dollar Black Friday App
Client: Avenue
2023
Live Marketing
1 event

Black Friday Activation

100%

Real dollar purchases

4

Integrated solutions

$

US market prices

About the project

Project Description

In partnership with agency Hands, we developed a kiosk where people could make purchases directly with the Avenue card — with payment processed in US dollars.

We built the entire store system, enabling real-time inventory control, live dollar exchange rate updates, and automatic receipt delivery for every purchase.

This activation took place during Black Friday week 2023, connecting consumers to an international shopping experience.

Key Differentials

What made the experience unique

This activation demonstrated how a real dollar purchase works using the Avenue card. Products were sold at prices practiced in the US — an authentic experience of what it's like to shop in the American market.
Delivered Solutions

What was developed

  • Purchases made entirely in US dollars
  • On-the-spot registration — new clients activated at the event itself
  • Direct connection between consumers and the Avenue card
  • Product sales at prices practiced in the US
  • Real-time inventory control system
  • Live dollar exchange rate integrated into the system
  • Automatic receipt issuance and delivery for every purchase

Project Details

Client Avenue
Partner Agency Hands
Category Live Marketing
Period Black Friday 2023
Tags Dollar · App · Shopping
I want something like this
Photos

Project Gallery

Avenue Connection 2023 — Activation
Avenue Connection 2023 — Shopping kiosk
Avenue Connection 2023 — Dollar purchase
Avenue Connection 2023 — Black Friday
Avenue Connection 2023 — Store system
Avenue Connection 2023 — Registration
Technology & Execution

How the activation worked

Dollar Purchase

The entire purchase flow was integrated with the Avenue card, with the daily dollar exchange rate updated in real time in the system.

On-the-Spot Registration

New customers could sign up for the Avenue card directly at the event and immediately make purchases.

Inventory Management

Proprietary inventory control system integrated with the kiosk, ensuring accurate sales tracking throughout the entire event.

Automatic Receipts

Automatic receipt issuance and delivery for every completed purchase, ensuring full fiscal compliance for all transactions.

Interactive Kiosk

Intuitive kiosk interface that guided users through the entire purchase journey, from product selection to payment.

Full Integration

Seamless partnership with agency Hands, combining creativity and technology to deliver a one-of-a-kind experience.

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