Activations
Hands Partnership
AI Simulator
Ad Agencies
Project Description
We developed interactive activations for Google's Black Friday season in partnership with agency Hands.
A simulator showcased Google's AI as a campaign co-pilot in a playful and tangible way.
The activations were aimed at advertising agencies, demonstrating how Google tools drive measurable results.
What made the experience unique
What was developed
- Games and entertainment
- Exploratory journey
- Engagement with advertising agencies
- Connection between Google services and advertisers
Project Details
Event Gallery
How the activation worked
AI Simulator
Interactive totem with Google's AI as campaign co-pilot in a gamified digital experience.
Touch Screen
Hands-on touch interface to explore Google tools in a practical way.
Agency Focus
Activations for advertising professionals showcasing the potential of Google tools.
Real Results
Scenario simulation showing the measurable impact of Google solutions.
Demystifying AI
Making complex AI concepts accessible in a playful and engaging way.
Strategic Partnership
Collaboration between XR Studio and Hands strengthening the Google ecosystem.
Google Black Friday
What did Google do for the Black Friday season?
With the agency Hands, Google brought interactive activations created by XR Studio to advertising agencies. A simulator showed Google's AI as the co-pilot of a digital campaign, in a playful and tangible way.
How did the simulator work?
On a touchscreen kiosk, participants explored Google's tools hands-on in a gamified digital campaign. Simulated scenarios showed the impact of the solutions on results.
How is it different from Google Black Friday 2020?
They are different projects. In 2020, XR Studio created a gamified virtual city for Google, accessed in the browser. For the season with Hands, the experience was an activation with a kiosk simulator.
Does XR Studio create AI activations for client and partner events?
Yes. At client and partner events, AI simulators and quizzes help explain products, as in this case. See AI activations and live marketing.
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