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Live Marketing
Case — Live Marketing

Black Friday
Season

Live Marketing Google Simulator AI
Client: Google
Category: Live Marketing
2+

Activations

Hands Partnership

AI Simulator

Ad Agencies

Project Description

We developed interactive activations for Google's Black Friday season in partnership with agency Hands.

A simulator showcased Google's AI as a campaign co-pilot in a playful and tangible way.

The activations were aimed at advertising agencies, demonstrating how Google tools drive measurable results.

What made the experience unique

This approach brings people closer to intangible and complex products in a playful way — making Google's AI tools understandable and attractive to any marketing professional.

What was developed

  • Games and entertainment
  • Exploratory journey
  • Engagement with advertising agencies
  • Connection between Google services and advertisers

Project Details

ClientGoogle
Partner AgencyHands
CategoryLive Marketing
PeriodBlack Friday
TagsSimulator · AI · Totem
I want something like this

Event Gallery

How the activation worked

AI Simulator

Interactive totem with Google's AI as campaign co-pilot in a gamified digital experience.

Touch Screen

Hands-on touch interface to explore Google tools in a practical way.

Agency Focus

Activations for advertising professionals showcasing the potential of Google tools.

Real Results

Scenario simulation showing the measurable impact of Google solutions.

Demystifying AI

Making complex AI concepts accessible in a playful and engaging way.

Strategic Partnership

Collaboration between XR Studio and Hands strengthening the Google ecosystem.

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