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Live Marketing
Case — Lollapalooza

Samsung
Galaxy S24 Ultra

Live Marketing Technology Lollapalooza
Client: Samsung
Live Marketing
S24

Ultra Galaxy

1

Exclusive app

QR

Photos saved to phone

360°

Immersive Ferris wheel

About the project

Project Description

In partnership with agency Bferraz, we developed an application to be used on the Samsung Galaxy S24 Ultra. We participated in the Lollapalooza event and created an app where people registered and connected to the S24 Ultra phones placed inside the Ferris wheel gondolas.

After logging in on the S24 Ultra phones, people could take high-quality photos from inside the Ferris wheel gondolas and then, via a QR Code, save the photos to their own phones.

Key Differential

What made the experience unique

This project aimed to showcase to the public the camera quality and all the capabilities of the new Galaxy S24 Ultra — transforming the Lollapalooza Ferris wheel into a high-tech photography studio.
Delivered Solutions

What was developed

  • Playful experience inside the Ferris wheel gondolas
  • Promotion of the Galaxy S24 Ultra smartphone
  • Connection between Samsung and the Lollapalooza audience
  • Demonstration of the new phone's features and capabilities
  • App with registration and QR Code system for saving photos

Project Details

ClientSamsung
Partner AgencyBferraz
EventLollapalooza
CategoryLive Marketing
TagsS24 Ultra · Tech · Music
I want something like this
Photos

Event Gallery

Samsung Galaxy S24 Ultra — Lollapalooza
 Samsung Galaxy S24 Ultra — Ferris Wheel
 Samsung Galaxy S24 Ultra — App
 Samsung Galaxy S24 Ultra — Photos
 Samsung Galaxy S24 Ultra — QR Code
 Samsung Galaxy S24 Ultra — Activation
Technology & Execution

How the activation worked

Exclusive App

Application developed for the Galaxy S24 Ultra with registration, login, and personalized experience inside the Ferris wheel gondolas.

High-Quality Camera

Ultra-high resolution photos directly from the Lollapalooza gondolas, showcasing the photographic capabilities of the S24 Ultra.

Instant QR Code

Fast sharing system via QR Code, allowing the audience to save their photos to their own phones as they exited the Ferris wheel.

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