Ultra Galaxy
Exclusive app
Photos saved to phone
Immersive Ferris wheel
Project Description
In partnership with agency Bferraz, we developed an application to be used on the Samsung Galaxy S24 Ultra. We participated in the Lollapalooza event and created an app where people registered and connected to the S24 Ultra phones placed inside the Ferris wheel gondolas.
After logging in on the S24 Ultra phones, people could take high-quality photos from inside the Ferris wheel gondolas and then, via a QR Code, save the photos to their own phones.
What made the experience unique
What was developed
- Playful experience inside the Ferris wheel gondolas
- Promotion of the Galaxy S24 Ultra smartphone
- Connection between Samsung and the Lollapalooza audience
- Demonstration of the new phone's features and capabilities
- App with registration and QR Code system for saving photos
Project Details
The Ferris wheel experience
1. Sign-up
Visitors signed up in the app XR Studio built for the Samsung activation.
2. Log in on board
Inside the Ferris wheel gondola, each person connected to the Galaxy S24 Ultra placed there.
3. Photos from above
During the ride, visitors took high-quality photos with the S24 Ultra camera.
4. QR Code
When leaving the Ferris wheel, a QR Code let them save the photos to their own phones.
Event Gallery
How the activation worked
Exclusive App
Application developed for the Galaxy S24 Ultra with registration, login, and personalized experience inside the Ferris wheel gondolas.
High-Quality Camera
Ultra-high resolution photos directly from the Lollapalooza gondolas, showcasing the photographic capabilities of the S24 Ultra.
Instant QR Code
Fast sharing system via QR Code, allowing the audience to save their photos to their own phones as they exited the Ferris wheel.
Samsung at Lollapalooza
What did Samsung do at Lollapalooza?
Samsung turned the Lollapalooza Ferris wheel into a photo studio to showcase the Galaxy S24 Ultra camera. Each gondola had an S24 Ultra running an exclusive app: visitors signed up and logged in, took high-quality photos during the ride and, when leaving, saved the images to their own phones via QR Code.
Who developed the Samsung activation at Lollapalooza?
XR Studio developed the app and the experience in partnership with the agency Bferraz. The app handled sign-up, login on the gondola devices and the QR Code system that delivered the photos.
How did visitors get their photos?
When leaving the Ferris wheel, each person used a QR Code to save the photos taken with the Galaxy S24 Ultra inside the gondola to their own phone.
Does XR Studio create similar activations for other brands and events?
Yes. XR Studio creates apps, games and photo experiences for festivals, launches and brand events, from concept to operation. We recommend 4 to 6 weeks for full activations; simpler ones can be delivered in 2 to 3 weeks. See also live marketing and AI activations.
Want an activation
like this for your brand?
We connect your brand to your audience with tech experiences that surprise and engage.
From this case to your next project
Discover the expertise behind this project and other work by XR Studio.
Solutions: 360° virtual tours · Virtual reality training · Virtual reality content · Interactive games for brands · AR or VR for events