Real actions in public spaces, filmed with hidden cameras, that capture the genuine reaction of real people — and become the brand video that audiences share on their own.
Real actions. Hidden cameras. Organic virality.
Every format follows the same logic: real people, real reactions, and an idea surprising enough to spread on its own.
Cast and a practical effect surprise real passersby in a public place. Multiple hidden cameras capture the genuine reaction, which becomes the content itself.
An installation, object or visual effect disguised in the environment — a shop window, a bus stop, an elevator — that breaks the expectations of passersby.
A built environment (newsroom, office, store) where real extras follow a fictional script without knowing it — and their reaction is the final piece.
A more controlled format, ideal for point of sale or events, with a hidden camera aimed at the audience already on site.
The real action is filmed and then cut with a "making of" or reveal to the person impacted, boosting share value.
Script, casting, practical effects, multi-camera filming and editing for vertical and horizontal formats — from concept to delivery.
From the big idea to video delivery, we handle the entire process — including legal and safety.
I want to know moreStarting from the brief, we develop 2-3 action concepts, each with its share "hook" and the intended emotional payoff.
Location checks, permits when required, image release forms, production insurance and safety protocol.
Casting, practical effects, hidden camera setup and execution of the action on real location, with a discreet capture crew.
Cuts for multiple formats, a press kit when press coverage is the goal, and an organic reach report.
Public, widely documented examples of the stunt marketing format in international launches — market references, not XR Studio's own cases.
A scary video staged in a New York subway station using hidden cameras.
An animatronic "demon baby" in a stroller, reacting to real people's reactions on the streets of NY.
"Telekinetic Coffee Shop Surprise": an actress simulates powers in a café using hidden practical effects.
A fake TV newsroom stages fictional breaking news for real survey respondents.
Cases based on public reporting on the agencies Thinkmodo and whoisthebaldguy (Bloomberg, Time, Inc., Tribeca Film). Figures as disclosed by the studios/agencies themselves; results vary by campaign, production budget and launch context.
Talk to XR Studio now and let's design the concept for your next stunt together.
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