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Live Marketing
Case — Job Fair

Preparadão
Oracle of Talents

Live Marketing Education Career
Client: Santander
Live Marketing
5

Questions per student

1

Oracle of Talents

AI

Behavioral analysis

100%

Personalized by profile

Project Description

We created an Oracle of Talents in partnership with the Bferraz agency for Santander's student job fair. The project was designed to understand people's behavioral profiles and indicate the professional profile that best matches each individual.

Each student answered 5 questions according to their preferences, and the oracle analyzed the answers to provide a personalized professional profile recommendation — connecting young people to the job market in a playful and meaningful way.

What made the experience unique

This project aimed to help students, through their answers, identify their professional profile — connecting young people to the job market in a playful and personalized way.

What was developed

  • Playful and interactive journey for students
  • Personalized behavioral analysis
  • Connection between students and the job market
  • Professional profile recommendation for each participant

Project Info

Client Santander
Partner Agency Bferraz
Category Live Marketing
Tags Career · Students
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How the activation worked

Behavioral Analysis

The oracle interpreted each student's answers to identify the professional profile best suited to their behavioral patterns.

Student-Focused

Gamified and playful experience, making career guidance accessible and engaging for young people looking for their first job.

Job Market Bridge

A bridge between students and the job market, with a personalized professional profile recommendation at the end of the journey.

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