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Virtual World
Immersive E-commerce
Gaming Audience
Multiple Environments
We created a virtual world for one of the largest telecom operators in the Americas.
The project transforms the brand's e-commerce with thematic environments connecting telecom, internet, TV and streaming services.
Universes inspired by Stranger Things and other franchises connect Claro's services to the gamer spirit.
Immersive three-dimensional environment with multiple thematic scenarios representing Claro's services.
Design aimed at the gaming audience connecting the brand to the gaming universe.
Shopping journey where customers explore and purchase services within the virtual environment.
Visual integration between telecom, internet, TV and streaming in a single virtual world.
Environments inspired by shows like Stranger Things creating audience identification.
Experience available to all Claro customers in Brazil via browser.
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